Smart Technology Roadshows

From connected home devices to whole cities designed to be smarter, in recent years the smart technology sector has grown exponentially. More and more products are being launched in order to make our lives easier and simpler, resulting in huge opportunities for businesses across EMEA.

We've helped many brands solve their business challenges - take a look below how our smart technology roadshow truck ideas could help yours.

77% have some knowledge of smart home technology, but only 10% of people ‘know a lot’ about it

This is relatively low when compared to mobile payments where in-depth knowledge is twice as high

Why a Roadshow?

"A roadshow is the perfect opportunity to establish a presence in a new market like EMEA, and raise the public's awareness and engagement around smart technology. An immersive experience like a roadshow enables you to sell the concept of smart living, not just smart products."

Keith Austin, CEO at Event Marketing Solutions

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72% of attendees to the events were C-level executives


Market leaders in enterprise application software, German-based SAP helps organisations fight the damaging effects of complexity, generate new opportunities for innovation and growth, and stay ahead of the competition.

The SAP and Intel Run Simple roadshow truck travelled through the Middle East featuring high-tech showcases and demos to show their customers, partners, prospects and the media how SAP is helping companies to run simply. SAP experts presented interactive demos to demonstrate innovation. The key topics included Internet of Things, Cloud, Big Data, S4HANA and co-innovation with Intel, the partner sponsor of the truck.

56% of British adults that have bought the latest ‘must have’ smart home technology have no idea how to use them once purchased

Three out of ten surveyed admitted to regretting at least one or more items purchased

95% of visitors are more likely to purchase a Bosch product following the tour visit

Bosch Smart Living

Leading global supplier of technology and services, The Bosch Group came to EMS when they wanted to bring together their four key divisions for the first time to tell the Smart Living story. By designing an experience that looked and felt like a home and garden, we could incorporate products from each of the smart divisions; Bosch Home Appliances, PowerTools, Worcester Bosch and Smart Homes. 

This enabled Bosch to get face-to-face with their UK consumers and show them what products they offer and demonstrate how they can make their lives easier through smarter living.

The Middle East smart home market is expected to grow at a CAGR of 28.30% during 2017–2022, on account of higher GDP per capita of the countries like Qatar, the UAE and Kuwait

Growing construction of luxurious villas and societies and increasing consumer awareness is expected to aid the region’s smart homes market

98% of visitors would now recommend Grohe to a colleague or friend


When the world's leading provider of sanitary fittings Grohe wanted to take their products in to MENA and exploit the growth of the smart homes market, they knew face-to-face was the only option. With the latest smart technology for the bathroom, Grohe wanted to go directly to their key customers within the region - so having an experienced partner was key.

With over a decade of experience, EMS carefully selected event locations and managed each stage of the roadshow, so the Grohe team could focus on having high quality conversations with customers.

The global IoT market will grow from $157B in 2016 to $457B by 2020

Attaining a Compound Annual Growth Rate (CAGR) of 28.5%

95% felt their interest in the Dräger product range increased following the event


International leader of medical and safety technology Dräger has run roadshow tours across both India and Europe. So, when they wanted to reconnect with customers and increase awareness in the Middle East, they knew a roadshow truck was their best option.

However, with their current trucks built to European standards not to Middle Eastern specification and their current operator unable to manage the logistics in the GCC, Dräger came to us. As the only roadshow provider in MENA and decades of experience and knowledge of doing business in the region, EMS were the perfect partner.

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Get in touch with our expert team and find out how we could help you reach your audience.

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