We've launched some incredible products for some huge brands, from taking a range of 4x4s for a ten week road test, putting high-end technical products in the hands of prospective customers and delivering life-changing medical awareness campaigns. Product launch roadshows prove that thinking mobile doesn’t mean thinking small.
Every roadshow is different. In order to design the right experience for you, we take you on a 5-step planning journey:
Who do you need to reach - customers, colleagues or your distribution channel?
What do you want to do in the space - demonstrate the product or sell it?
Where do you want to go - multiple countries, private events or public sites?
What is your ultimate goal - to change perceptions or to sell?
How are you going to measure ROI - growth in sales pipeline or increased brand awareness?