Product Demonstration Tours

When launching a new product, there's no better way than taking it directly to your audience, showing them how it works and its USP's. From highly complex network technology, to the latest Smart TV - we have designed experiences that immerse and engage both B2B and B2C visitors across EMEA. 

Take a look at how our product demonstration roadshow tour ideas have helped clients meet their business objectives.

According to 80% of attendants, live demonstrations significantly help define their purchasing decision

98% of users feel more inclined to purchase after attending an activation

91,944 targeted consumers engaged with face-to-face


As consumer interest started to shift towards 3D technology for the first time, Samsung needed to ensure they remained first choice for new adopters of Smart TVs. And with increased competition from other well-known brands, Samsung wanted to take their products directly to consumers and show them why their seamless designs and innovative technology make them the market leaders.

Inspired by the high-end consumer brand’s latest products, EMS created a first-class retail space. By designing a bespoke and interactive environment, we enabled Samsung to showcase their latest Smart TV innovations – some not yet in stores - providing a memorable experience for consumers.

96% of the events were attended by C-level decision makers


The network is the central nervous system of the modern corporation; large, vital and incredibly complex. Ciena, a global supplier of telecommunications networking equipment, software, and services asked us to design a mobile Innovation Lab that would enable them to take their cutting edge systems technology on the road so that key decision makers could see it working in a real-world context. 

We created a bespoke, fully branded environment with a private meeting space and unique technology-specific demonstration areas that toured 19 EMEA countries, delivering on a demanding 3-year roadshow itinerary.

Over 7,800 product demos recorded on-board

Blackmagic Design

When the world's leading innovator and manufacturer of creative video technology Blackmagic Design wanted to launch their latest URSA mini camera, they had a problem. With no large conferences coming up and a dispersed audience, they needed to take a different approach, so they enlisted our expertise to take their show on the road.

With professional equipment used by the likes of  Game of Thrones and X-Men: Apocalypse, the roadshow enabled Blackmagic Design to safely transport and showcase their products across Europe, allowing their audience to have live demos within a fully branded experience.

How can we help?

Making sure your sales staff and distributors are knowledgeable about products and engaged in the brand are key to improving sales. Take a look how we've helped brands improve their bottom line through training. Or, if you have any questions about roadshows get in touch with our expert team.

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