Product Demonstration Tours

Product demonstration roadshows take new products on the road in a specially manufactured marketing vehicle. When launching a new product, there's no better way than taking it directly to your audience, showing them how it works and its USP's. From highly complex network technology, to the latest Smart TV - we have designed experiences that immerse and engage both B2B and B2C visitors across EMEA. 

Take a look at how our product demonstration roadshow tour ideas have helped clients meet their business objectives.

According to 80% of attendants, live demonstrations significantly help define their purchasing decision

98% of users feel more inclined to purchase after attending an activation

Benefits of using a roadshow truck for product demonstration tours

Here are three key reasons you should be considering a roadshow truck for your next product demonstration activation.

Go Direct

Take your working products directly to your target audiences, showing them the benefits and USPs face to face

Safely transport equipment

Particularly when products are large, heavy, complex and expensive - the safe transportation is key, something that can be guaranteed in a roadshow truck.


You can hold B2B, B2C and training events on-board the branded truck, to ensure the best possible ROI.

Over 2,300 highly targeted visitors within the first month of the tour

RS Components

RS Components wanted to bring together products from it's partners within one mobile experience.

EMS designed a truck with an interchangeable interior which enables 22 brands to feature on board during events. Each advertising space showcases the individual branded products which are on display and available for demos, with brands including Siemens and 3M.

EMS has provided RS Components with the perfect gateway to target markets across Germany. Their expertise in the region made them the obvious choice to partner with for this tour and will allow us to bring that personal touch to our customer outreach.

James Howarth, Head of Education Strategy EMEA at RS Components
96% of the events were attended by C-level decision makers


Telecommunications networking equipment and software services supplier Ciena wanted a mobile Innovation Lab they could take directly to key decision makers, so they could see their products working in a real-world context.

Running for 3 years, the roadshow visited 19 countries across EMEA.

Our Product Demonstration Tours

How can we help?

Making sure your sales staff and distributors are knowledgeable about products and engaged in the brand are key to improving sales. Take a look how we've helped brands improve their bottom line through training. Or, if you have any questions about roadshows get in touch with our expert team.

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