Med Tech Roadshows
With Clinicians and hospital administration resources under extreme pressure and time constraints, it can be hugely beneficial to take your products and services directly to them. It reduces down their time investment and in turn increases uptake and engagement.
We've helped our med tech clients take their large and complex equipment across EMEA and enabled them to capitalise on the lucrative growing markets by engaging with C-Level decision makers face-to-face.
The IoMT market was valued at $41.2 billion in 2017 and is expected to rise to $158.1 billion in 2022
The connected medical devices segment of the IoMT is expected to rise from $14.9 billion in 2017 to $52.2 billion by 2022
Familiar with the roadshow training method, Sciex wanted to replicate their highly successful North American tour with their European clients. The MASStastic Voyage mobile laboratory needed to cover multiple key topics and feature fully-functional mass spectrometry equipment for live demos.
We created an experience that took visitors on a journey of Sciex’s history to present day showcases of their latest complex and fully functioning mass spectrometry equipment. Experts in the field were able to show demos, run samples and provide the scientists and lab personnel with useful tips.
“Because of the sweeping changes in Europe, the interest in advanced LC/MS/MS solutions expanded quickly across the continent, but not everyone can come to a SCIEX event or a major trade show, so we took a next-generation lab to them with our European MASStastic Voyage. We were able to show demos, run samples, talk about the data in depth and give scientists and applied market lab personnel useful tips on how to improve their analyses.”
When launching large and complex med tech equipment, conducting demonstrations efficiently and effectively is key. So when in vitro diagnostics company Ortho Clinical Diagnostics were launching new equipment for blood testing – they knew they had to go directly to their target audiences.
The multi-truck campaign consisted of a Transfusion Medicine suite and Clinical Laboratory. They reached thousands of key customers and were a vital tool for the business to provide live product demonstrations in new and hard to reach markets. The flexible multi-purpose exhibition space was effective in hospitals, trade shows and customer sites across EMEA.
The power of face-to-face: Reaching time-poor clinicians to further innovationEMS Blog
Though medical expos and conferences provide a great opportunity for audiences to get to grips with new products, time-pressures mean they have less and less time to travel to out-of-town – sometimes even out-of-country – events. How can the medtech industry harness the power of literally delivering innovation to decision makers’ doorsteps and the real value of face-to-face interaction?Read the Full Article