Experiential Marketing Tours
With experience hungry consumers fuelling the trend for immersive and creative branded events, it's no surprise that brands are extending them and turning pop-ups in to longer activations. An increased number of event days means more consumers reached, more social media posts shared and a much better ROI. Ideas and creativity get a longer shelf-life and events are able to evolve based on feedback and consumer reactions.
Take a look how we could take your brand on an experiential journey to enable you to meet your business objectives.
Nearly 7 in 10 (69%) millennials admit to experiencing FOMO
In a world where life experiences are broadcasted across social media, the fear of missing out drives millennials to show up, share and engage
As one of the most anticipated films of the year, Warner Bros were keen to keep excitement levels high in the run up to the Dunkirk launch, so they came to us.
By creating a mobile cinema complete with a 192 inch screen and butt-kicker seats, the experience was designed to immerse you in the film. And, as an added bonus, the footage on-board was an exclusive preview enabling lucky people across the UK and Europe the chance to have a sneak peek.
Everybody loves Lego – when we were asked to go to Europe to help Warner Bros promote a new movie based on their toys, we couldn’t wait to start playing.
We built a unique mobile broadcasting space for local market media that really captured the colour and character of the famous brand. VIP visitors were invited to build a Lego car and film their own movie trailer and the film’s animated stars were there to greet the guests.
70% of users become regular customers after an experiential marketing event
And 74% of consumers have a better opinion about a brand after an in-person event
When alcohol-free malt beverage brand Barbican wanted to maximise reach in the KSA market, particularly young Saudi Arabian males, they knew they needed to create the ultimate product sampling experience tailored to the very specific audience. When insights revealed that young males in the region loved cars, video games and drinking the beverage socially, EMS along with the brands’ creative agency Ogilvy, created the ‘ultimate car gaming experience’.
Featuring 8 high-spec driving simulators, a driver briefing area, interview and a sampling zone with live streaming via GoPro cameras. The fully Barbican branded game encouraged visitors to sign up in teams with the fastest progressing to compete against fellow leaders, until a fastest time for each city was determined.
Looking to refresh the Kuga SUV, Ford wanted to reach the media in a state of the art, interactive VR experience. Acting as a welcome hub for the press, the KUGAdventure truck travelled across Europe to the heat of Southern Greece to the snowy roads of Northern Norway.
Why Cadbury, Pernod Ricard and Ted Baker are opting for longer activationsCampaign Live
Scaling up a successful experience can be highly cost-effective, Kenny Hyslop, head of experiential at Pernod Ricard, argues. "The longer-term experience isn’t as expensive, as it doesn’t automatically scale up in length of time being three or four times as expensive. You can run the same smaller, intimate experience, but keep it open for longer. Getting sign-off internally is always going to be easier when the activation is live for weeks and you aren’t asking for a significant chunk of investment for a two-day event."Read the Full Article