Experiential Marketing Tours
With experience hungry consumers fuelling the trend for immersive and creative branded events, it's no surprise that brands are extending them and turning pop-ups in to longer activations. An increased number of event days means more consumers reached, more social media posts shared and a much better ROI. Ideas and creativity get a longer shelf-life and events are able to evolve based on feedback and consumer reactions.
Take a look how our ideas could take your brand on an experiential journey to enable you to meet your business objectives.
70% of users become regular customers after an experiential marketing event
And 74% of consumers have a better opinion about a brand after an in-person event
Reaching the right audience is key for adidas and for their latest ‘Here to Create’ campaign, that is no different.
Our brief was to create a world-first. An intense and mind-blowing experience showcasing speed and power. For a tour of this scale both creatively and technically, EMS were the only partner that could achieve it in a roadshow truck.
#HERETOCREATE CampaignWatch the video
Nearly 7 in 10 (69%) millennials admit to experiencing FOMO
In a world where life experiences are broadcasted across social media, the fear of missing out drives millennials to show up, share and engage
As one of the most anticipated films of the year, Warner Bros were keen to keep excitement levels high in the run up to the Dunkirk launch, so they came to us.
By creating a mobile cinema complete with a 192 inch screen and butt-kicker seats, the experience was designed to immerse you in the film. And, as an added bonus, the footage on-board was an exclusive preview enabling lucky people across the UK and Europe the chance to have a sneak peek.
When alcohol-free malt beverage brand Barbican wanted to maximise reach in the KSA market, particularly young Saudi Arabian males, they knew they needed to create the ultimate product sampling experience tailored to the very specific audience. When insights revealed that young males in the region loved cars, video games and drinking the beverage socially, EMS along with the brands’ creative agency Ogilvy, created the ‘ultimate car gaming experience’.
Featuring 8 high-spec driving simulators, a driver briefing area, interview and a sampling zone with live streaming via GoPro cameras. The fully Barbican branded game encouraged visitors to sign up in teams with the fastest progressing to compete against fellow leaders, until a fastest time for each city was determined.
The rise of experiential over productsExhibition News UK
The way people consume media has fragmented as new digital touch points have proliferated. As a result, the reality is that it’s never been so difficult for brands to be heard through the constant buzz of communication, to get their message across and to tell their brand stories. In large part this explains the rise of experiential marketing in recent years. Increasingly brands see it as a powerful platform to be heard and, more importantly, to engage directly with their target audience without constraints on creativity.Read the full article