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Experiential Marketing Tours

With experience hungry consumers fuelling the trend for immersive and creative branded events, it's no surprise that brands are extending them and turning pop-ups in to longer activations. An increased number of event days means more consumers reached, more social media posts shared and a much better ROI. Ideas and creativity get a longer shelf-life and events are able to evolve based on feedback and consumer reactions.

Take a look how our brand awareness trailers could take your brand on an experiential journey to enable you to meet your business objectives.

70% of users become regular customers after an experiential marketing event

And 74% of consumers have a better opinion about a brand after an in-person event

Benefits of a roadshow truck for experiential marketing

Here are three key reasons you should be considering a roadshow truck for your next experiential marketing activation.

Improved ROI

Take your experience to more people than ever before and improve ROI by doing more events and visiting more locations

More sustainable

EMS recommends modular truck interiors to all our clients. And, with the average roadshow delivering in excess of 50 events, the space is used again and again

Increased Exposure

From graphics being seen on the roads during transit, to more events and social media opportunities - the brand awareness is far greater and more diverse

92% of visitors to the experience were the brand’s target audience

adidas

Reaching the right audience is key for adidas and for their latest ‘Here to Create’ campaign, that is no different.

Our brief was to create a world-first. An intense and mind-blowing experience showcasing speed and power. For a tour of this scale both creatively and technically, EMS were the only partner that could achieve it in a roadshow truck. ​

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#HERETOCREATE Campaign

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Our Experiential Marketing Tours

Adidas
Barbican
CreateLondon
Ford
King Abdullah Foundation
LEGO
Radisson
Samsung
Warner Bros

Nearly 7 in 10 (69%) millennials admit to experiencing FOMO

In a world where life experiences are broadcasted across social media, the fear of missing out drives millennials to show up, share and engage

36,325 bottles of Barbican sampled

Barbican

When alcohol-free malt beverage brand Barbican wanted to maximise reach in the KSA market, particularly young Saudi Arabian males, they knew they needed to create the ultimate product sampling experience tailored to the very specific audience. When insights revealed that young males in the region loved cars, video games and drinking the beverage socially, EMS along with the brands’ creative agency Ogilvy, created the ‘ultimate car gaming experience’.

Featuring 8 high-spec driving simulators, a driver briefing area, interview and a sampling zone with live streaming via GoPro cameras. The fully Barbican branded game encouraged visitors to sign up in teams with the fastest progressing to compete against fellow leaders, until a fastest time for each city was determined.

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85% of visitors said they would go and see the full Dunkirk film after the experience

Warner Bros. Dunkirk

As one of the most anticipated films of the year, Warner Bros were keen to keep excitement levels high in the run up to the Dunkirk launch, so they came to us. 

By creating a mobile cinema complete with a 192 inch screen and butt-kicker seats, the experience was designed to immerse you in the film. And, as an added bonus, the footage on-board was an exclusive preview enabling lucky people across the UK and Europe the chance to have a sneak peek.

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The rise of experiential over products

Exhibition News UK

The way people consume media has fragmented as new digital touch points have proliferated. As a result, the reality is that it’s never been so difficult for brands to be heard through the constant buzz of communication, to get their message across and to tell their brand stories. In large part this explains the rise of experiential marketing in recent years. Increasingly brands see it as a powerful platform to be heard and, more importantly, to engage directly with their target audience without constraints on creativity.

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How can we help?

We help our clients reach the right people at the right time - take a look how we could help you with B2B actvities. Or, if you have a question about the roadshow services we supply, get in touch with our expert team.

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