Experiential Marketing Tours

With experience hungry consumers fuelling the trend for immersive and creative branded events, it's no surprise that brands are extending them and turning pop-ups in to longer activations. An increased number of event days means more consumers reached, more social media posts shared and a much better ROI. Ideas and creativity get a longer shelf-life and events are able to evolve based on feedback and consumer reactions.

Take a look how our brand awareness trailers could take your brand on an experiential journey to enable you to meet your business objectives.

70% of users become regular customers after an experiential marketing event

And 74% of consumers have a better opinion about a brand after an in-person event

92% of visitors to the experience were the brand’s target audience

adidas

Reaching the right audience is key for adidas and for their latest ‘Here to Create’ campaign, that is no different.

Our brief was to create a world-first. An intense and mind-blowing experience showcasing speed and power. For a tour of this scale both creatively and technically, EMS were the only partner that could achieve it in a roadshow truck. ​

#HERETOCREATE Campaign

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Nearly 7 in 10 (69%) millennials admit to experiencing FOMO

In a world where life experiences are broadcasted across social media, the fear of missing out drives millennials to show up, share and engage

85% of visitors said they would go and see the full Dunkirk film after the experience

Warner Bros. Dunkirk

As one of the most anticipated films of the year, Warner Bros were keen to keep excitement levels high in the run up to the Dunkirk launch, so they came to us. 

By creating a mobile cinema complete with a 192 inch screen and butt-kicker seats, the experience was designed to immerse you in the film. And, as an added bonus, the footage on-board was an exclusive preview enabling lucky people across the UK and Europe the chance to have a sneak peek.

36,325 bottles of Barbican sampled

Barbican

When alcohol-free malt beverage brand Barbican wanted to maximise reach in the KSA market, particularly young Saudi Arabian males, they knew they needed to create the ultimate product sampling experience tailored to the very specific audience. When insights revealed that young males in the region loved cars, video games and drinking the beverage socially, EMS along with the brands’ creative agency Ogilvy, created the ‘ultimate car gaming experience’.

Featuring 8 high-spec driving simulators, a driver briefing area, interview and a sampling zone with live streaming via GoPro cameras. The fully Barbican branded game encouraged visitors to sign up in teams with the fastest progressing to compete against fellow leaders, until a fastest time for each city was determined.

How can we help?

We help our clients reach the right people at the right time - take a look how we could help you with B2B actvities. Or, if you have a question about the roadshow services we supply, get in touch with our expert team.

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