B2B Marketing Roadshows

Taking your product or services on the road can bring new energy and potency to your communications. Your message stays consistent and undiluted when you engage directly with audiences, and allows you to drive activity in a more targeted way. A B2B event marketing roadshow puts you face-to-face with key people so you can build a personal understanding that will keep them inspired long after the event.

Looking for B2B marketing roadshow ideas? Then take a look below how our B2B clients have taken their services to their audience's doorstep using a roadshow truck.

98% of the events attracted C-Level decision makers


Schlumberger is one of the worlds leading suppliers of drilling technology and integrated project management to the oil industry. They needed to showcase their expensive and technical equipment in an engaging and agile way, taking it to V.I.P. decision makers without the complicated logistics or long set-up time of a conventional demonstration.

Benefits of using a roadshow truck for B2B marketing

Here are three key reasons you should be considering a roadshow truck for your next B2B marketing campaign.


Break from the mould and create experiential events that inspire - B2B can be just as excting as consumer activations.

Improved ROI

Take your experience to more people than ever before and improve ROI by doing more events and visiting more locations

More sustainable

Experiential events can be incredibly detailed and immersive, but for a short activation, there can be a lot of waste

95% felt their interest in the Dräger product range increased following the event


Dräger understands the benefit of roadshows and have run them in both India and Europe. So, when they wanted to reconnect with customers and increase awareness in the Middle East, they knew a truck was the perfect option.

However, their current trucks were built to European standards, not to Middle Eastern specification. And their current operator couldn't manage the logistics in the GCC. So, with over a decade of experience running roadshows in the Middle East, Dräger came to us.

“Customer intimacy has long been one of Dräger’s key strengths. This roadshow allows us to strengthen that intimacy by going the extra mile and bringing safety solutions directly to our customers. With EMS’ expert knowledge and experience of roadshows in the GCC market, we’re confident we have found the right partner to support us in this new initiative.”

Koen Paredis, Managing Director MEA at Dräger
£19.8 million of exports in its first year of operation

Department for International Trade

‘Exporting is GREAT’ is the government’s most ambitious export initiative ever. The Export Hub truck showcases live tender opportunities from across the globe on behalf of the Department for International Trade (DIT). 

The campaign aims to inspire 100,000 additional UK exporters to sell their goods and services overseas - travelling the length and breadth of the UK to give face-to-face support and guidance to first-time exporters.

Our B2B Marketing Roadshows

How can we help?

Whether it's B2B marketing, or product training - we help businesses reach their audiences directly. If you have a question about roadshows or our services - get in touch.

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