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B2B Marketing Roadshows

Taking your product or services on the road can bring new energy and potency to your communications. Your message stays consistent and undiluted when you engage directly with audiences, and allows you to drive activity in a more targeted way. A B2B roadshow puts you face-to-face with key people so you can build a personal understanding that will keep them inspired long after the event.

Take a look below how our B2B clients have taken their services to their audience's doorstep using a roadshow truck.

Department for International Trade

‘Exporting is GREAT’ is the government’s most ambitious export initiative ever. The Export Hub truck showcases live tender opportunities from across the globe on behalf of the Department for International Trade (DIT). 

The campaign aims to inspire 100,000 additional UK exporters to sell their goods and services overseas - travelling the length and breadth of the UK to give face-to-face support and guidance to first-time exporters.

£19.8 million of exports in its first year of operation

Dräger

Dräger understands the benefit of roadshows and have run them in both India and Europe. So, when they wanted to reconnect with customers and increase awareness in the Middle East, they knew a truck was the perfect option.

However, their current trucks were built to European standards, not to Middle Eastern specification. And their current operator couldn't manage the logistics in the GCC. So, with over a decade of experience running roadshows in the Middle East, Dräger came to us.

95% felt their interest in the Dräger product range increased following the event

“Customer intimacy has long been one of Dräger’s key strengths. This roadshow allows us to strengthen that intimacy by going the extra mile and bringing safety solutions directly to our customers. With EMS’ expert knowledge and experience of roadshows in the GCC market, we’re confident we have found the right partner to support us in this new initiative.”

Koen Paredis, Managing Director MEA at Dräger

Schlumberger

Schlumberger is one of the worlds leading suppliers of drilling technology and integrated project management to the oil industry. They needed to showcase their expensive and technical equipment in an engaging and agile way, taking it to V.I.P. decision makers without the complicated logistics or long set-up time of a conventional demonstration.

98% of the events attracted C-Level decision makers

How can we help?

Whether it's B2B marketing, or product training - we help businesses reach their audiences directly. If you have a question about roadshows or our services - get in touch.

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