B2B Marketing Roadshows
Taking your product or services on the road can bring new energy and potency to your communications. Your message stays consistent and undiluted when you engage directly with audiences, and allows you to drive activity in a more targeted way. A B2B roadshow puts you face-to-face with key people so you can build a personal understanding that will keep them inspired long after the event.
Take a look below how our B2B clients have taken their services to their audience's doorstep using a roadshow truck.
‘Exporting is GREAT’ is the government’s most ambitious export initiative ever. The Export Hub truck showcases live tender opportunities from across the globe on behalf of the Department for International Trade (DIT).
The campaign aims to inspire 100,000 additional UK exporters to sell their goods and services overseas - travelling the length and breadth of the UK to give face-to-face support and guidance to first-time exporters.
Dräger understands the benefit of roadshows and have run them in both India and Europe. So, when they wanted to reconnect with customers and increase awareness in the Middle East, they knew a truck was the perfect option.
However, their current trucks were built to European standards, not to Middle Eastern specification. And their current operator couldn't manage the logistics in the GCC. So, with over a decade of experience running roadshows in the Middle East, Dräger came to us.
“Customer intimacy has long been one of Dräger’s key strengths. This roadshow allows us to strengthen that intimacy by going the extra mile and bringing safety solutions directly to our customers. With EMS’ expert knowledge and experience of roadshows in the GCC market, we’re confident we have found the right partner to support us in this new initiative.”
Schlumberger is one of the worlds leading suppliers of drilling technology and integrated project management to the oil industry. They needed to showcase their expensive and technical equipment in an engaging and agile way, taking it to V.I.P. decision makers without the complicated logistics or long set-up time of a conventional demonstration.
Effective Roadshow Measurement TechniquesEMS Blog
Roadshows are increasingly becoming an essential part of many organisations’ communications activity, but as times remain tough and the economic climate turbulent, there is ever more focus on measurement and ensuring a return on investment. We are continually looking at new ways of capturing data and proving a campaign’s worth, so here I’ll share some insight to how we approach measurement at EMS.Read the Full Article