USA Agencies

So, who are EMS - The Roadshow Experts? We are the leading roadshow marketing agency in Europe and the Middle East. We take ideas and make them a reality for our clients. With over 18 years experience of managing roadshows internationally, we can get you places. 

From large expandable trailers, to smaller semi trailers, we create world-leading mobile experiential tours for both agencies and brands.

Here are some of the agencies we're proud to have worked with:

IMG Live | Imagination | Ogilvy | Cinetransformer | George P Johnson | Ivory Worldwide | The Marketing Store | CreateLondon | The Fresh Group | Cheil | The Brand Experience | Spellbound Events

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One stop mobile marketing

With our own production facilities and an in-house team of logistical and technical experts - we are in a unique position to offer our experience and knowledge to agencies and combine skills to produce some of the most exciting roadshows in the industry.


By understanding the business objectives and aims of the tour, we can ensure it hits all the key focus areas.

Design & Production

Our team of designers and builders have specialist experience and knowledge of working with expandable trailers.


With an extensive site database and operations team, EMS can source, book and manage sites and schedules for tours.

Event Management

We're a 24 hour business, so there is always someone on hand to help, to ensure roadshows run efficiently and effectively.


ROI is key, and EMS put measures in place to track audiences, perceptions and budgets for the duration of a tour.

96% of the events were attended by C-level decision makers

Business to Business Tours

Getting face-to-face with key decision makers is key when it comes to B2B marketing. Our clients have used exhibition trailers to get to the doorsteps of their audiences and secured vital pieces of business as a result.

Global supplier of telecommunications networking equipment, software, and services, Ciena, asked us to design a mobile Innovation Lab. The expandable trailer needed to enable them to take their cutting edge systems technology on the road, so that key decision makers could see it working in a real-world context. 

The tour ran for 3 years and reached 19 EMEA counties, gaining some impressive stats along the way.

“In order to reach our EMEA customers, we needed a highly-experienced partner that we knew could design an engaging, customized experience and deliver a logistically intensive campaign – so we chose EMS.”

Global Events Manager at Ciena
92% of visitors to the experience were the brand’s target audience

Experiential Mobile Marketing

Experiential marketing has been growing exponentially in recent years, with brands keen to spread their ideas and activities even further. With an increased number of event days, reaching more consumers, more social media posts shared and a much better ROI - brands are recognizing the opportunities in taking the events to more countries and people.

In a recent tour for customer engagement agency The Marketing Store, we helped make their ideas a reality for client adidas. Part of their HereToCreate campaign, they wanted to take their idea of a fully immersive 'puke cube', on the road.

With thousands of visitors across the events, they were able to reach the right people, at the right time.

35,000 employees re-engaged across EMEA

Employee Engagement Activations

With employees across cities, countries or even continents - it's paramount they all get the same consistent messages, delivered in the same way, efficiently and effectively. We've created roadshows for clients that do just that.

Within a unique custom event trailer, we create immersive experiences that have minimum impact on the working day, but maximum memorable effect to ensure high retention of information.

DHL for example, needed to re-energize employees. With tens of thousands across multiple countries and speaking a variety of languages - the roadshow campaign we created was able to bring them all together in their learning. Touring for over 12 months, it was a highly successful initiative that met the business objectives of our client.  

Give us a Call

Get in touch with our expert team, and we can help you with any questions you have!

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