Winners unveiled for EMS Golden Truck Awards
2018 has been a year to remember for EMS; we’ve had the opportunity to work on some incredible campaigns across the globe, and we’ve seen some of our favourite trucks to date emerging from our factory ready to begin their tours.
In celebration of an outstanding year, and the truck-loads of success that came with it, we’re proud to announce the winners of our inaugural EMS Golden Truck Awards! There have been some creative roadshow ideas and stellar performances. Competition has been fierce, but we’ve managed to whittle our shortlists down to six deserving winners. The votes have been adjudicated and verified, the awards polished, and the results…are in:
Best Graphics
Winner of the first EMS Golden Truck Award for best graphics is...CreateLondon! The agency's impeccable work on the 'Antibiotic Resistance' roadshow, in collaboration with a major pharmaceutical company, did wonders in catching the public eye across Europe.
With menacing, colourful caricatures of bacteria dominating the external graphics, crowds flocked to the truck to learn more, and were given plenty of insight into how they could play their part in the battle against antibiotic resistance.
Most Markets Visited
Next up, with the EMS Golden Truck Award for most new markets visited is…international manufacturer of medical and safety technology, Dräger! Adding stamps to its passport, the Dräger roadshow did some serious globetrotting.
With event days across Europe and the Middle East, countries visited have ranged from Scotland to Saudi Arabia, showcasing innovative new safety solutions to customers across a diverse range of markets. We can't wait to hear where they plan on going next!
Best Use of Outdoor Space
This next award goes to a true lover of the outdoors, with a creative roadshow that utilised every inch of space both indoors and outdoors. The winner of the EMS Golden Truck Award for best use of outdoor space is…Bosch, for the Smart Living Tour!
Showcasing its smart home and garden range, Bosch made fantastic use of outdoor space with products to playtest, numerous seating areas and games for all the family. A highlight of the roadshow saw a live showing of one of England’s unforgettable World Cup matches. Creative roadshow marketing at its best!
Most Motivational
Following a fantastic three years that has seen a catalogue of successes, the winner of the EMS Golden Truck Award for most motivational is, drum roll please…the Department for International Trade (DIT)!
Their roadshows have motivated thousands of SMEs across the UK, inspiring many of them to begin exporting with campaigns such as the #IfWeCanYouCan. Not only has this led to a great number of new opportunities for UK businesses, but it has generated millions of pounds for the UK economy.
Most Miles Travelled
Our next winner went, quite literally, way further than the rest of the competition. After travelling thousands of miles during a tour across EMEA, the winner of the EMS Golden Truck Award for most miles travelled, is international luxury bathroom and kitchen manufacturer, Grohe!
Showcasing its award-winning sanitary fittings, the Grohe roadshow truck travelled across EMEA. There was even a roadshow first for us on this tour, as we made our maiden trip to Lebanon. We’re looking forward to taking them to even more new markets in the new year.
Best Use of Technology
For this next award, there was an obvious choice. Winner of the EMS Golden Truck for best use of technology is…The Marketing Store, for its partnership with Adidas!
This innovative tour broke new ground both creatively and technically, as LED screens were used to create a world-first 3D content experience which enabled visitors to get toe-to-toe with footballing icons Lionel Messi and Paul Pogba.
Visitors across Europe were treated to a truly immersive experience, with highlights of the tour in London, Berlin and Strasbourg.
A huge congratulations to all of our the winners, and a big thank you to the clients and partners we had the opportunity to work with across 2018. In 2019, we plan to push even more boundaries, so get in touch if you’re ready to do something big.