Where are your customers or colleagues located?
Nic Whelan talks about how all business is local, why place matters more than ever in a global virtual world.
Price Waterhouse Cooper (PwC) has recently suggested to their CEO audience that the future of financial services industry is based around about what you do best, how you simplify it, embrace cultural evolution and ultimately engage people. But their top 5 action points don’t highlight the place you do business is an important point in the future of financial services.
John Quelch, the Dean of the China Europe International Business School talks sense. His new book “Why Place Matters” commends the “place” as the most important part of any marketing campaign. I’d agree. Without considering the right place you’ll potentially alienate the audience.
Event Marketing Solutions (EMS) is a worldwide expert in Mobile Event Marketing using Europe’s largest fleet of exhibition trailers. That means you can reach your audience in any place and at any time of the day. We’ve brought so many brand messages to life in so many places we’ve now covered the globe several times over.
Our skills are becoming more essential as financial service providers look for enhanced revenue across multi products and their marketing becomes tailored to their local markets. Event Marketing Services (EMS) understands how each local market can be brought to life with a mobile solution that is designed to meet each customer.
Barclays Bank is a perfect example of successfully combining their global internal communications campaign in a local event marketing solution.
Tim Kiy, Corporate Affairs Director, Barclays Bank:
“The LiMME lorry has been a great way to reach out to our colleagues, customers and local communities. Given the size of our organisation it’s not possible to bring every colleague to a centralised area so we brought the experience to them. Our leadership teams ran sessions for colleagues to discuss our vision and ran a surround-sound video experience featuring stories from across the business. Not only has the feedback from colleagues been excellent, but it’s helped contribute to an increase in our customer satisfaction and employee engagement scores.”
From our experience the “physical place” really can influence a consumer’s needs and wants in insurance, banking, investments, mortgages, assets or loan products. For a more mobile event solution that puts your message in the right place consider Event Marketing Solution - we’re more local than you think.