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Proof that happiness is a key factor to business success

Keith Austin talks on the recent ‘Happiness Advantage’ seminar and finds it’s similar for all businesses.

For many years now, happiness in the workplace has been a hot topic and researchers continue to debate whether happiness among employees leads to better performance, or it’s the other way round and better productivity results in happy employees.

I attended a conference earlier this month at The Art of Engagement which delivered a face to face session of the ‘Happiness Advantage’ presented by its author Shawn Achor. The seminar really struck a chord with me because it reflected the underlying philosophy of what we do here at Event Marketing Solutions. As businesses become global, it’s getting harder to connect effectively with all employees, and it’s easy to let the personal, one to one touches that make us happy humans slip under the radar.

During his talk Shawn revealed a number of frightening statistics that I had to share with you:

The Right Dose
Doctors put in a positive mood before making a diagnosis show almost three times more intelligence and creativity than doctors in a neutral state, and they make accurate diagnoses 19% faster (Estrada, Isen & Young, 1997).

New Thinking
Optimistic salespeople outsell their pessimistic counterparts by 56% (Seligman, 1991).

Doing More
Happy workers have higher levels of productivity, produce higher sales, perform better in leadership positions, and receive higher performance ratings and higher pay. They also enjoy more job security and are less likely to take sick days, to quit, or to become burned out (Lyubomirsky, et al., 2005).

Engage your Audience
Happy, engaged workers have been shown to receive up to 25% higher job performance ratings than their unhappy colleagues, which translates into a better bottom line.



About the author

Keith Austin

Keith Austin

Clarity of vision and years of big brand experience have helped Keith take EMS from start-up to market leader in just 10 years. The continual challenges he places on both the business and the team are keeping us in pole position, where we intend to stay.
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