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Driving brand value

Two of the much-anticipated annual ‘top brand’ league tables (BrandZ ‘Top 100 and Interbrand’s Best Global Brand) are out, demonstrating the impact of brand value on business success.

What these two league tables have in common is the importance of brand reputation. Great brands create an inclination to buy and create positive connections with customers, all of which boosts sales success and financial performance.

But what I find most welcoming of all is that you don’t need to be a global household name to reap the same rewards as the big brands. I see it every day in the events industry – specialist brands not known on the high street to you and I are dominating their industry and increasing market share within their sector with the power of live brand experiences. By holding tactical VIP events they are driving deeper customer engagement, creating the ultimate brand value and growth.

Samsung roadshow trailer

As well as providing the environment to create a wholly immersive memorable brand experience, our form of live marketing is efficient too! It enables a campaign to be replicated across multiple countries, providing a cost-effective way to enter a new territory and deliver high ROI. It creates powerful content too as the experience can be shared and the message longer lasting when amplified through social channels.

You will be in good company too. Of Interbrand’s top 20 Best Global Brands 2014, 80% have undertaken roadshow tours and we are proud to have worked with nearly half of them, from IBM and Samsung to Cisco and Oracle.

If you would like to find out how we can help you grow the value of your brand within your sector with an integrated live roadshow campaign get in touch today.

Keith Austin

Keith Austin View Full Profile

Clarity of vision and years of big brand experience have helped Keith take EMS from start-up to market leader. The continual challenges he places on both the business and the team are keeping us in pole position, where we intend to stay.

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