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Choosing the right roadshow trailer for your events

Choosing the right roadshow trailer for your events

Deciding to take your brand, product or message out on the road with a roadshow truck can feel like a daunting prospect with a lot to consider. At EMS, we can help you work out the fine details of what you need in your experiential campaign, whether it’s B2B, B2C or even internal communications. Before you even begin looking at specific trucks, however, there are a few details that you need to consider.

Size

Larger event trailer for PR events

The first thing to consider is what you actually want to use the space for. Will it be an exhibition or conference space, training or demonstration? If there is a product, how much space does it require?  How big an audience do you expect? These are all factors that dictate the space required and therefore the type of roadshow truck you will need. Remember that you want enough space for visitors to engage with your brand, product or message comfortably, without the space being unnecessarily big.

Location

Another consideration is where your exhibition truck is going on its roadshow tour and will size be an issue? If you want to take your tour to high streets, or city centres then bigger isn’t always going to be better – in fact it could present logistical challenges or impossibilities. If however, you are launching a B2B campaign that will be setting up in large hotel or sporting venue car parks then you have much more space to play with. Take a look at our 'Right Place, Right Time' blog for more help.

Crowds

If you want and expect large crowds, you’ll want to look at options that can not only accommodate, but actually welcome, large numbers of people. In this situation, you may want to think about roadshow trucks like Exposure that provide an open-stage space to really attract a crowd. Or else, you could consider glazed windows so that the public outside can see what is going on inside, intriguing them enough to venture in, like our Challenger trailer. 

No Distractions

If, however, you are looking to offer a more intimate, focused experience – perhaps in a B2B or educational setting – you may want to close off your roadshow truck to the outside world to create a captive audience. Here you could use blacked-out windows or graphics on the windows so that no one can see in or out. This is particularly useful in school environments where pupils could be distracted by other children outside, or in busy locations where a lot is going on outside. For this type of environment, our Voyager trailer is perfect.

Immersive Internal Communications trailer

It’s good to think over these basic points first, so that when you contact us we can help to pinpoint the right roadshow truck for your campaign, using our years of experience to help you work out the finer details of your campaign.

We’re always available to talk about your plans and objectives, but here are a few things to think about so we can respond back quickly…

  • When do you want to start your roadshow tour?
  • Where do you want to tour?
  • What type of sites do you have in mind?
  • Which audience you are trying to reach?
  • What do you want to do inside the truck?

Don’t worry if you can’t answer all the questions right away, look and learn how we’ve helped other brands to drive results or get in touch.



About the author

Nic Whelan

Nic Whelan

For more than 15 years, Nic has helped some of the world’s biggest brands deliver international roadshow tours. He combines experience and insight with a strong commercial understanding, ensuring you enjoy a successful tour that achieves all your objectives.
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