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A mobile interactive solution for complex training

A couple of Japanese companies have been making headlines recently with the development of their new 360-degree broadcast video system that aims to replicate live concerts.

Delivering all of the fun and atmosphere that you’d expect at a live event, users - donning head-mounted displays - will be able to move around and view what they want to as if they were attending in real life. This idea of using virtual reality in an events capacity is not a new one, but it’s exciting to see innovative developments such as this moving forward and generating interest.

I can see how this kind of application would work effectively for brands that train with simulators too. Again, while this type of training may not be revolutionary – in fact it has trained some of the world’s best aviators – there is an opportunity here to take this type of virtual experience mobile; direct to the people that need it.

A roadshow truck is the perfect medium to house complex and heavy weight equipment such as this, offering the reassurance that gear can be moved safely across regions, or even countries, to extend your training reach. 

We know how effective this type of application can be from working with the University of Sheffield Advanced Manufacturing Research Centre  (AMRC).

Advanced Manufacturing Research Centre

The AMRC – a multi-million pound collaboration between the University and sponsors including Boeing, Rolls Royce, BAE Systems and government – specialises in research and technological innovation within the aerospace industry.

We worked with them to provide a hi-tech touring exhibition vehicle, which became the centrepiece of its educational, promotional and sponsor-led activities. The vehicle included a stunning virtual reality room, using technology that enabled visitors, wearing individual headgear, to “walk” around the inside of an aeroplane’s engine.

Another key attraction on board the vehicle was a 3.5 ton, state-of-the-art machining centre from global machine tool company Mori Seiki, which was permanently housed inside the unit. A special camera mounted inside the machine provided images of its precision workings, which were shown on a plasma screen to visitors.

The project led the way in innovative uses of roadshow trucks. Touring for several years, it showcased the work of the AMRC, encouraging graduates to pursue engineering careers. 

If you’re interested in how virtual reality technology or training campaigns can be leveraged by taking them mobile get in touch today.

Gemma Edney

Gemma Edney View Full Profile

Gemma combines strategic understanding with a commercial approach to ensure you meet all your marketing objectives. Clients appreciate her constant focus on their ROI targets, and her results-driven method plays a key role on all our client projects. 

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