Mobile movie experiences that ‘kick butt’
From static images to 4D experiences, advances in modern technology have seen the mobile cinema experience evolve remarkably over the years.…
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Defining success and ROI with live event marketing
Nothing shapes individual preferences and memories more than real-life experiences and that’s why live event marketing continues to be a primary tactic that brands all over the world invest in year-on-year.…
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How To Keep Employees Engaged: 4 Tips
It’s often said that employees are a company’s greatest asset and that a fully engaged workforce results in increased productivity, a better working environment and ultimately a more successful business.…
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Tradeshow decline has left the door open for a different type of engagement
It’s no secret that B2B marketing has changed in recent years. The days when marketers could rely on a busy programme of tradeshows to build relationships with customers, investors, corporations or the media are long gone and campaign managers are under increasing pressure to justify their exhibition and event marketing programmes.…
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Bring your travel and tourism experience to life
Technological advancements have transformed the international travel and tourism industry, empowering consumers with more flexibility, freedom and choice than ever before – all available at the touch of a button on their smartphone.…
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How immersive environments stole the show at MWC15
Last week I attended the 2015 Mobile World Congress in Barcelona, where many of the world’s best-known brands showcased their latest products and shared stories of inspiration and innovation.…
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Helping brands hit headlines with live event marketing
A well-executed live event is often the centrepiece of any marketing campaign – it provides a vehicle to connect brands to influencers and audiences.…
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Building innovation into safety training
A new initiative set to revolutionise the way people think and work in construction highlights the need for a creative approach when it comes to training and development.…
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Going Retro and Reaching Consumers Face to Face
In a digital age where technological advances have given us more convenient methods of communication, it’s tempting to rely too heavily on digital means for promotional or even social purposes. The evolution of technology has in many ways better connected us to our target audience and yet, the sheer volume of online activity can leave people feeling isolated and ultimately disconnected.…
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An insider’s guide to the latest innovations unveiled at Cisco Live Milan
One of the benefits of working with international brands is the opportunity to travel. This week we had the pleasure of jetting off to Milan to take in one of the most exclusive technology shows around - Cisco Live.…
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