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There’s no doubt that roadshow marketing has proved itself as a way of effectively engaging audiences with brands and their messages as well as products and services. Gemma Edney, Head of Client Services at Event Marketing Solutions, provides five expert tips for measuring your roadshow tour ROI.…
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Industry 4.0 has swept across the manufacturing sector at some pace. According to a recent Deloitte report, 74 per cent of scaling manufacturing businesses are looking to invest in new physical equipment and machinery – demonstrating the desire to up their game.…
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Gaming is no longer the anti-social pastime it once was. Instead of playing or watching games at home – alone or in small groups – fans are coming together in their thousands for real-life celebrations of digital gaming experiences. Almost by the day, gaming-related conventions and competitive eSports tournaments are popping up in major cities all over the world.…
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A question clients often ask when considering a roadshow tour, is whether it makes more sense to hire or buy an exhibition trailer. Here we explore the benefits of both.…
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While the uncertainty of Brexit has subdued some markets, we’ve actually seen a ‘get on with it’ approach by a large number of UK businesses, as many begin to look further afield than Europe for new opportunities. Of the regions sparking renewed interest from UK businesses, the US and Middle East are quite clearly leading the way.…
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It is a huge irony that in a world more connected than ever, we are all increasingly out of touch. Emails and WhatsApp have replaced the three-hour lunch, conference calls and FaceTime have removed the need for direct, personal, interaction and the internet has completely and utterly transformed how we interact, where we interact and with who we interact.…
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In celebration of an outstanding year, and the truck-loads of success that came with it, we’re proud to announce the winners of our inaugural EMS Golden Truck Awards! There have been some stellar performances, and competition has been fierce, but we’ve managed to whittle our shortlists down to six deserving winners.…
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While we have worked with creative agencies for well over a decade, recent years have seen a change in the nature and scope of these relationships. When EMS set up shop the market was missing a full service option for roadshows, and agencies were quick to approach us to deliver on this element of a client’s campaign.…
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From a fridge that orders milk when you’re running low, to a thermostat that can learn your schedule by detecting when your smartphone is in the house – the smart home revolution is well under way. Some of the world’s biggest brands are tapping in to this lucrative market and attempting to outdo each other with products that can lay claim to making a consumer’s life easier.…
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With the right insight, design, service and technical expertise, roadshow trucks can have the longevity to deliver campaigns that provide a hands-on experience for huge numbers of people. While some campaigns may last a year, or even just a few months, some, like the MANufacturing TRAnsporter (MANTRA), have been bringing a unique experience to visitors for over a decade.…
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