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An extraordinary few months has left EMS chief executive Keith Austin energised and excited for what may come next. Eight months ago, I reflected on EMS’s first 20 years in business. “2021 is full of possibilities,” I wrote. But even then, I had no idea of the growth and excitement that was waiting for us during the first half of this year.…
Read moreUsing a truck roadshow as part of your sales and marketing strategy offers significant benefits, especially after such a long time without the deep emotional connections of face-to-face experiences. Here are five ways a roadshow could turbocharge your sales and marketing strategy.…
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For those planning their next marketing campaign, a well-planned and well-executed hybrid event brings together the best of both worlds. After years of helping to deliver hybrid events with our roadshow trucks, we know they are central to the future of experiential marketing. Here are three reasons why hybrid events staged in roadshow trucks could well be your best bet.…
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Consistent roadshow experiences across more international territories. That’s the central promise of an enduring collaboration between EMS – The Roadshow Experts and American firm MRA mobile experiential. Chief executives Keith Austin and Tony Amato shared their thoughts on the future of this pioneering relationship.…
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Whether you work in sales, marketing or finance, it’s crucial to appreciate that it’s perfectly possible to navigate Brexit and Covid-19 with confidence and speed. From B2B product launches to employee engagement campaigns, EMS has provided some of the world’s most trusted brands with flexible roadshow solutions since 2000.…
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If you’re assessing the ROI of your existing fixed-site innovation or experience centre, there’s never been a better time to take a new approach. Mobile innovation centres – which are rolled out through truck roadshows – are flexible and cost-effective when comparing to traditional static innovation centres.…
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After 20 years of leading EMS, chief executive Keith Austin thought he’d seen it all. Then along came 2020. These are his reflections on the highs, lows, mistakes and lessons of a remarkable two-decade journey. Back in October 2000, when we made the decision to set up EMS, our rationale was clear. I’d worked for roadshow truck agencies and there was a gap in the market.…
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Anyone involved with Middle East event planning knows two things. First, nowhere does spectacular exhibition stands quite like this dynamic region. Second, face-to-face contact is the way business gets done across MENA. Read how a roadshow can safely and effectively help you reach your target audience across the Middle East.…
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If you’re considering a roadshow for 2021, there isn’t a day to waste. Now is the time to start your planning. And that starts by understanding the fundamentals then building your campaign with strategic insight. Right now, though, you might feel that any kind of event planning is unrealistic. We understand your anxiety, but roadshows are the most reliable, efficient and effective face-to-face options right now.…
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How long can you afford to wait before you launch or demo your next product? Summer 2021? Early 2022? For most businesses, a frightening prospect is emerging: face-to-face events might still be another 18 months from anything like a return to normality. If you’re one of the tens of thousands of brands caught in today’s perfect storm of cancelled exhibitions, virtual event fatigue and emptying sales funnels, the pressure is on.…
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