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Roadshow marketing defies latest Bellwether trend

Event marketing specialists EMS’ unique offer of mobile roadshow promotions campaigns is continuing to win big contracts – and buck the market trend, which is revealed in the latest IPA/BDO Bellwether report. The quarterly survey found that 22% of companies cut budgets in the last three months of 2010 – the biggest downgrade for a year.

This was coupled with a dip in business confidence among marketing executives that was the lowest for 18 months. That’s in marked contrast to the EMS team’s best business year ever in 2010, with a succession of high value event marketing contracts from big brands.

But the news isn’t all bad from Bellwether. The survey is predicting a return to confidence in 2011. Initial marketing budgets for this year indicate that companies will spend more than they did in 2010 – with growth provisionally stronger than it’s been in three years. And as EMS Managing Director Keith Austin reports, that’s bang on trend for Event Marketing Solutions.

“With over £2m of contracts already signed this year, and another £1m campaign for a major client in the wings, EMS shares Bellwether’s confidence for 2011. A growing number of big brands recognise that even when budgets are tight, marketing spend is vital to grow new business. Our innovative, high-tech mobile trailer roadshows that engage with customers face-to-face and provide clear ROI are truly hitting the mark as clients scrutinise every penny spent.”