EMS shows the power of bringing people to people
Event Marketing Solutions (EMS) has demonstrated first hand the high impact of its mobile roadshows with a hugely successful two-day event for key decision makers from blue chip companies and leading marketing agencies.
EMS, the UK’s leading provider of vehicle-based marketing roadshows, hosted the invitation-only event at Mercedes Benz World in Surrey to delegates from major companies from Government, Technology and Retail sectors.
Delegates stepped on board a variety of EMS exhibition vehicles to witness for themselves the power of mobile marketing and learnt how leading broadcasting, pharmaceutical, logistical and technology brands used vehicles to engage strategically with their audiences.
The event was an opportunity for delegates to learn and share strategies, and witness live vehicle campaigns – as well as taking part in a hospitality drive experience around the famous Mercedes World track.
Keith Austin, Managing Director of EMS said:
“We are delighted with the success of this event, and have had some fantastic feedback and several briefs from new clients. Our business is all about bringing ‘people to people’ and this event really helped us demonstrate the power of our discipline.”
Delegates from Dell were at the event to see EMS’ work with other clients after recently commissioning EMS to run a schools roadshow in Europe. Paula Carroll, of Dell’s Events Team, EMEA Marketing said:
“This was a great opportunity to see for ourselves the possibilities available when you go mobile. The quality and range of vehicles was very impressive and the presentation and tour provided great insight on how and why brands opted to go on the road to reach their audiences.”
Shenan Morgan of AVVIO, who partnered with EMS on a recent SKY internal communications campaign said:
“We were so proud of the immersive environment created on board the EMS unit that we wanted to come along and demonstrate the SKY campaign to delegates – the vehicle is a real eye-opener to brands that need to communicate effectively to all their people with minimum downtime and disruption.”