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EMS showcases the power of One to One roadshow marketing

Fifty guests got the opportunity to experience live roadshow marketing campaigns at a major two-day event hosted by Event Marketing Solutions

EMS, Europe’s leading provider of vehicle-based marketing roadshows, chose Lord’s cricket ground for the invitation-only event, which was specially tailored for key corporate communications decision makers and agencies.

Day one of the Getting One to One event gave brands with large workforces over multiple sites an exclusive opportunity to learn about using internal marketing roadshows to energise and motivate their staff, for maximum impact and minimum downtime. Industry experts were on hand to give them the insight on the latest techniques for engagement.

Day two focused on changing perceptions. EMS demonstrated to leading agencies how roadshows had evolved and when this form of live marketing is best used to boost their clients campaigns. 

Delegates toured a variety of EMS live exhibition vehicles to see for themselves the creativity that can be achieved inside a truck - including the company’s giant new hi-spec Voyager 5, built to an exacting brief for the hotter climate of the Middle East.

Keith Austin, Managing Director said: “This was a fantastic opportunity for prospective new clients to network with other industry professionals, and get up close to existing successful roadshow campaigns to see how this unique type of vehicle-based marketing can work for them too. We have had great feedback from the event, and it has led to a number of conversations about what EMS could do for their business.”