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EMS showcase the power of ‘one-to-one’ roadshow marketing

The EMS team took a pit stop during its busy European schedule last week to showcase live examples of their work to leading industry professionals.

EMS, the UK’s leading provider of vehicle-based marketing roadshows, hosted an invitation-only, two-day event at Mercedes Benz World in Surrey, to demonstrate a number of roadshow campaigns that have been hugely successful in Europe and the Middle East.

The One to One event was designed to show key decision-makers from blue chip companies and marketing agencies how leading global brands are using roadshows to engage strategically with their audiences.

Delegates stepped on board a variety of EMS live exhibition vehicles and took the opportunity to network with industry peers and learn from EMS roadshow experts. To round-off the day, visitors took part in an exhilarating hospitality drive experience round the famous Brooklands track.

EMS CEO Keith Austin said: “We provided a unique opportunity for prospective new clients to see for themselves how they can achieve market growth with multi-territorial campaigns and connect with key decision-makers and influencers on their doorstep.

“We’ve had great feedback after the event - it successfully demonstrated how businesses can gain real competitive advantage by showcasing their products in a mobile environment.”

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