Unique hospitality solution shipped in for Parker
The Parker Instrumentation tour - managed by EMS since 2007, was recently at the Society of Petroleum Engineers (SPE) Offshore Europe 2011 in Aberdeen - the biggest event in their calendar this year. It formed part of a busy, six-month tour taking in Sweden, Germany, France, Denmark and Norway.
EMS maximised the hospitality space and created impact for Parker at the heavily-attended three-day event with a strategically-designed, innovative solution that gave the whole stand experience a high-tech industrial look and feel.
A unique visitor experience was created by using the Parker-branded exhibition trailer to showcases their latest products, which also provided access to their private VIP hospitality area that was executed inside two 40ft shipping containers. A ‘link’ walkway enabled visitors to enjoy a seamless, first-hand experience of Parker’s industry-leading range of instrumentation for the oil and gas industry.
The highly effective hospitality environment provided an exclusive space to have one-to-one conversations and enjoy networking opportunities with industry experts. EMS kitted out the containers with separate presentation and refreshment spaces to give Parker the competitive edge at the prestigious event.
Now in its fifth year, the Parker roadshow has already visited locations across Europe and the Middle East. EMS manages all movements and logistics for the multi-territory campaign.
To ensure every lead is maximised, EMS has introduced a state-of-the-art centralised sales lead management service, managing the on-board visitor registrations and feeding through customer product requests daily to Parker’s different sales territories.
After the Aberdeen show, the Parker tour will head straight back out to Europe to continue its international tour.
Sheldon Banks, European Sales and Marketing Manager for Parker Hannifin said: “This tour has continued to create a high impact innovative experience for Parker in our marketplace, as well as allowing us to engage face-to-face with key customers and distributors in a time efficient manner.
“EMS continues to offer its international knowledge and experience to ensure everything runs smoothly, and the lead generation service introduced this year will support our sales team to the max in following up every potential customer.”
Keith Austin, CEO of EMS, said
“We are enjoying an even more successful year for Parker in 2011. The data capture service has really kick-started this new leg of the tour and allows us to show a long-standing client the tangible benefits of a high-energy, mobile roadshow campaign. Parker is among an increasing number of B2B brands who know that going mobile creates a real return on investment in what is a very competitive international market.”