Student Finance Tour scoops top award
The Department for Business, Innovation & Skills (BIS) Strategic Marketing and Partnership Team has won a prestigious award for the Student Finance Tour, which EMS has been collaborating on since 2011.
The Student Finance Tour was awarded Silver at the UK Public Sector Communications Excellence Awards, which celebrate excellence in public service communications campaigns.
This is a fantastic achievement for the BIS team as they were pitted against the best public service communications professionals; central and local government, health, emergency services and wider organisations.
Earlier this year we worked with BIS to launch the Student Finance tour for the fifth year running. Over this time we have educated around three quarters of a million students and parents across England on the financial support available for those wanting to go to university so they can make more informed choices.
Each year the campaign grows bolder and more powerful and this award is testament to the strength of face-to-face and peer-to-peer communication.
We've really enjoyed collaborating with BIS on this project and we are delighted to have been recognised for this award. Throughout our time working on this account we have been overwhelmed by the response to the campaign and the impact it has had on young people.