Infinera hits top expos in ‘new look’ phase of tour
US technology leader Infinera has launched the next leg of its international business-to-business roadshow at Terabits in Cannes with an eye-catching new design to reflect the company’s new branding, Infinera: What The Network Will Be.
And the tour will make a pit-stop at Russia’s largest telecoms exhibition, the prestigious Sviaz-Expocomm 2011, in a fresh round of visits to cities across Europe.
Managed by roadshow specialist Event Marketing Solutions (EMS), the high-tech tour began in May 2009 and has already visited 20 European countries. In response to its success, Infinera has contracted EMS to manage this year’s EMEA tour.
The next leg of the tour will visit central and western Europe, as well as Sviaz-Expocomm 2011, which attracts 50,000 visitors. EMS will manage all location bookings and vehicle movement for the busy international schedule.
Infinera uses the 13.6m roadshow vehicle to showcase its industry-leading Digital Optical Networking systems to pre-invited guests. Customers get the opportunity to carry out live network configurations on board the vehicle and experience the speed, simplicity, and flexibility of Infinera’s digital network management at first-hand.
“EMS delivers a great campaign for us and we’re excited to hit the road once again, with new features and capabilities on display in the systems inside the vehicle,” said Geoff Bennett, Marketing Director at Infinera. “As the signage on the vehicle indicates, Infinera is leading the industry towards a future of more scalable, highly integrated Digital Optical Networks.”
Keith Austin, CEO of EMS, said:
“We are delighted to be working with Infinera on this exciting campaign throughout 2011, and incredibly proud to be showcasing a major client at Sviaz-Expocomm. Infinera is one of a number of international B2B brands that are working with us again this year, secure in the knowledge that roadshow campaigns can give them a real competitive edge.”