High profile Government education contract secured
Following a competitive tender process, the Department for Business, Innovation and Skills (BIS) has appointed EMS to deliver its Student Finance Roadshow Tour for the second consecutive year.
The information campaign, which raises awareness of the university tuition fee reforms being introduced from September 2012, was successfully launched by EMS and BIS last year. In an intensive five month tour, the campaign achieved 2,153 school events, reaching 160,418 students and parents.
This year’s tour is even more ambitious with a wider target audience that will include Year 9 students. EMS aims to double the activity achieved on the last tour, managing the schedule and logistics of 27 presenters to deliver over 2,500 school events and engaging more than 410,000 students, carers and parents.
EMS recruited and trained a highly successful team of graduate presenters for the last tour, and 10 of them will return this year to take on a mentoring role as well as provide additional support and advice out in the field.
A recruitment programme for the additional 17 presenters is currently underway. It will be followed by a rigorous three-day training programme where EMS will equip the squad with the knowledge and practical skills needed to deliver the programme to the highest standards. In addition, EMS will provide bespoke audience-relevant presentations and branded materials. Each event includes an informative talk as well as a Q&A. Participants will be asked to complete questionnaires before and after the session to evaluate the campaign’s success.
CEO Keith Austin said: “It’s fantastic to have secured this high profile contract for the second year running andtestament to our commitment to delivering the very best campaigns on behalf of our clients.
“It’s more intense and logistically demanding this time round, but we are confident we can deliver, using our wealth of expertise in the education sector as well as extensive experience from the previous Student Finance tour to inform and develop this year’s programme.”
Marketing Team at Department for Business, Innovation and Skills (BIS) said:
"Last year EMS used their experience and expertise in complex logistics to deliver an intensive communications campaign that reached thousands of schools in just 16 weeks. This new tour promises to reach out to even more students and their parents, to give them the facts about student finance.”
- 24 week tour (June 2012 - February 2013) of schools and colleges on behalf of BIS
- Delivered by 27 presenters, recruited and trained by EMS
- Reaching 410,000 through 2,500 school events
- Supported by highly experienced EMS team who will manage the logistics to ensure the smooth running of the programme