Healthy Heart roadshow heads to Merseyside
The British Heart Foundation’s (BHF’s) award-winning Heart Health roadshow is enjoying its most successful tour ever, just a month into a 26-stop campaign in Merseyside.
The three-month tour, on board aBHF-branded campaign trailer, kicked off on August 23 and is beating all previous records for visitor engagement as it visits supermarkets and city centre locations, including this year’s Labour Party conference.
Roadshow marketing specialist Event Marketing Solutions has managed the tour since 2009, supporting BHF in a hard-hitting national drive to tackle areas most at risk of heart disease throughout the UK. The charity targets and engages with members of the public who might not normally visit their GP.
The Merseyside tour has already engaged directly with 4692 people and delivered 1974 one-to-one heart health lifestyle checks, beating BHF’s target by 32.7%.
At-risk people on Merseyside are being offered lifestyle checks and expert advice from a specialist nurse and dietician on maintaining a healthy heart.
Dr Mike Knapton, Associate Medical Director at the BHF, said
“The roadshow has really hit the spot with the people of Merseyside who are taking full advantage of this opportunity to come along and get some free advice on lowering their heart disease risk in a friendly, informal setting.”
“Fewer people are now dying from heart disease, but more people are living with it. Small lifestyle changes really can make a huge difference and we have been offering lots of free support and guidance.”
EMS CEO Keith Austin said: “We could not be more delighted with the success of the first month of the tour, and are looking forward to helping BHF to spread the healthy hearts message to even more people across Merseyside in the coming months. We know that a mobile campaign of this nature delivers a return on investment in terms of measurable effect on peoples’ lives and how they view their heart health.”