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EMS wins Netherlands project for Dell

Global IT brand Dell has commissioned Event Marketing Solutions (EMS) to operate a two week tour of schools in the Netherlands to showcase its latest educational technology.

The interactive IT roadshow tour will give staff and pupils a hands-on experience of Dell’s new ‘Connected Classroom’ product range.

The roadshow will be hosted on board a 7 metre exhibition trailer and will accommodate up to 15 visitors at a time for a series of interactive presentations.

The tour launched in Amsterdam on May 17 and will visit 10 schools across the Netherlands. The primary focus will be to engage with teaching and ICT staff, but students will also be invited to lunchtime drop-in sessions to experience their products.

Paula Carroll, of Dell’s Events team, EMEA Marketing, said: “This is the first time we have commissioned a marketing roadshow in this region and we are excited about the potential to connect with our customers in a new way.

“EMS impressed us with their specialist European expertise and the high level of support they could offer us for this important project.”

Keith Austin, CEO of EMS, said: “At a time when trade show attendance is falling, more and more clients are recognising the benefit of taking their products and services directly to their customers through a mobile solution.

“A roadshow like this is a fantastic way of building business relationships and demonstrating any kind of product - setting our clients apart from their competitors in these tough times.”


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