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EMS hits the road with Adidas

EMS has been enlisted by Adidas and its agency The Marketing Store to take the global sporting brand’s ‘Here to Create’ campaign direct to consumers with a roadshow tour across Europe. 

In a summer of football, the Football’s Creators tour will bring a mind-blowing sporting experience to fans, showcasing the speed and power that is possible with Adidas’ latest footwear offering. 

EMS has created a world-first virtual 360o LED screen experience on board, which will see visitors immersed within an LED cube displaying dynamic digital content. Other features include a retail area showcasing the latest Adidas football boots, and an outside area complete with penalty shoot out zone so visitors can try the boots on for size. 

Keith Austin, CEO of EMS, said: “Adidas is a prime example of a global brand that places creativity at the fore. We knew we had to match its appetite for innovating with an experiential event that went beyond anything that has been done before.  

 “This is the first time a mobile content cube will be utilised on board a roadshow truck, and it truly pushes the boundaries for where large-scale roadshow and experiential campaigns can take global brands.