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EMS expands international B2B portfolio with Parker

Roadshow specialist Event Marketing Solutions (EMS) has won a new contract to extend its Parker technology roadshow truck tour in Europe for a further two years.

Launching in Litvinov, Czech Republic on 22nd February 2010, the new Parker Instrumentation tour will take a state-of-the-art roadshow truck to 22 European countries during 2010.

The impressive 13.6 metre roadshow truck – refurbished for 2010 – has been designed to engage customers and distributors in a first-hand experience of Parker’s industry-leading range of instrumentation for the oil and gas industries.

The extension to the tour follows a highly successful three-year mobile campaign for Parker, which travelled 32,000 miles across the Middle East and Europe.

Sheldon Banks, European Sales and Marketing Manager for Parker Hannifin, said: “Taking our products directly to our customers in this highly visible way has created standout in our marketplace, as well as providing a very time-efficient way of reaching key customers and distributors.

“EMS has been an excellent partner whose international knowledge and experience has played a key role in the smooth running of the campaign.”

Keith Austin, CEO of EMS, said “More and more B2B brands are realising how going mobile can give them the marketing edge – by creating a unique and convenient experience to engage customers directly in their products.

“We are delighted to extend this successful project for Parker, and to further expand our international portfolio.”

The Parker Instrumentation tour will host product demonstrations, training seminars and hospitality events at Parker offices across Europe. It will also visit key distributors and will attend high-profile events this summer.

Since the Parker roadshow launched in 2007 it has attended 156 events across 14 countries; reaching more than 5,000 distributors, customers and employees.

Parker is just one of EMS’ growing number of clients who are experiencing the benefits of technology-focused roadshows. Other clients include Infinera and Motorola.

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