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Ciena roadshow visits Russian telecoms expo

International technology leader Ciena showcased its products last week to 50,000 delegates at Russia’s largest telecoms exhibition, Sviaz-Expocomm 2011.

Midway through a highly-successful Pan-European campaign - designed and managed by B2B roadshow specialist Event Marketing Solutions - Ciena took a pit-stop to attend the prestigious event in Moscow. EMS supplied and fitted out the 13.6m branded exhibition trailer for the campaign.

Visiting 25 venues in 10 countries, Ciena is showcasing its ‘EMEA Innovation Lab’, which displays the company’s range of networking equipment and software that enables the delivery of next-generation voice, video and data services for network operators worldwide. EMS equipped the unique high-tech mobile lab with a multi-lingual capability to offer customers across Europe hands-on experience of Ciena’s product portfolio.

Maureen Renaud, Global Events Manager at Ciena said:
“In order to reach our EMEA customers, we needed a highly-experienced partner that we knew could design an engaging, customized experience and deliver a logistically intensive campaign – so we chose EMS.”

EMS CEO Keith Austin added:
“We are delighted that an EMS-managed campaign of this magnitude attended this high-profile international show. Ciena’s success in reaching customers across Europe on this ambitious tour proves that taking to the road gives big brands the marketing edge. Over the last 30 years, Sviaz-Expocomm has been the place for international technology brands to promote their business in Russia and Eastern Europe. We are confident that attending the event will prove to be yet another success-story for Ciena on its campaign across Europe.”