Effective roadshow measurement techniques
Roadshow marketing is an effective way of engaging audiences with brands and their messages as well as products and services.…
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How to get ROI on event marketing
When it comes to shrewd investors, you needn’t look any further than America’s second richest man - Berkshire Hathaway’s Warren Buffett - who once said: “Price is what you pay, value is what you get”.…
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Defining success and ROI with live event marketing
Nothing shapes individual preferences and memories more than real-life experiences and that’s why live event marketing continues to be a primary tactic that brands all over the world invest in year-on-year.…
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Event marketing continues to reap rewards for brands
The Event Marketing Institute has just unveiled the results of its third annual EventTrack study, signalling explosive growth for the event and experiential marketing industry as a result of its success in driving brand engagement.…
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The tides are turning according to the latest Bellwether report
There’s nothing like a spot of good news to lift the spirits at the start of a new year. And that’s what we’ve been dealt with by the Institute of Practitioners In Advertising's latest Bellwether report.…
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