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There’s no doubt that roadshow marketing has proved itself as a way of effectively engaging audiences with brands and their messages as well as products and services. Gemma Edney, Head of Client Services at Event Marketing Solutions, provides five expert tips for measuring your roadshow tour ROI.…
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When it comes to shrewd investors, you needn’t look any further than America’s second richest man - Berkshire Hathaway’s Warren Buffett - who once said: “Price is what you pay, value is what you get”.…
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Nothing shapes individual preferences and memories more than real-life experiences and that’s why live event marketing continues to be a primary tactic that brands all over the world invest in year-on-year.…
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Account Director at Event Marketing Solutions, Gemma Edney considers the measurement techniques that help clients understand how successful their roadshow campaigns really are.…
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The Event Marketing Institute has just unveiled the results of its third annual EventTrack study, signalling explosive growth for the event and experiential marketing industry as a result of its success in driving brand engagement.…
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There’s nothing like a spot of good news to lift the spirits at the start of a new year. And that’s what we’ve been dealt with by the Institute of Practitioners In Advertising's latest Bellwether report.…
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