Why roadshow marketing is still profitable
On the face of it, the latest events industry study from analysis firm Plimsoll makes for sobering reading - in a poll of 677 firms, it found that one in three are making a loss.…
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On the face of it, the latest events industry study from analysis firm Plimsoll makes for sobering reading - in a poll of 677 firms, it found that one in three are making a loss.…
Read moreNew research from the Consumer Electronics Association (CEA) in the United States underlines the importance of first-hand experience when promoting new technologies to consumers.…
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