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One of the benefits of working with international brands is the opportunity to travel. This week we had the pleasure of jetting off to Milan to take in one of the most exclusive technology shows around - Cisco Live.…
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Perhaps one of the most iconic roadshow trucks in the world – the Coca Cola truck visits many cities throughout the UK to the delight of children and adults alike, spreading Christmas cheer (and some free cans of cola too!). Its success is partly due to the amount of excitement this type of truck generates - the hype around its inevitable return to a city near you almost reaches fever pitch.……
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Expo season is in full swing here in the UAE and this has given our CEO, Keith Austin the perfect reason to visit us in Dubai. As the leading oil and gas conference and exhibition in the region, our visit to ADIPEC in Abu Dhabi was certainly much more than an excuse to escape the office.…
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Two of the much-anticipated annual ‘top brand’ league tables (BrandZ ‘Top 100 and Interbrand’s Best Global Brand) are out, demonstrating the impact of brand value on business success.…
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There’s no escaping the fact that pop-ups are everywhere. You’ve only to take a walk around the shopping district of most cities around the world to see a temporary sign and fit-out that you can’t resist peering in to.…
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The Event Marketing Institute has just unveiled the results of its third annual EventTrack study, signalling explosive growth for the event and experiential marketing industry as a result of its success in driving brand engagement.…
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I’ve been in this industry for more than 20 years, and I’m proud to see that the product I’m most passionate about - the roadshow truck - has evolved and transformed with the times.…
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There’s nothing like a spot of good news to lift the spirits at the start of a new year. And that’s what we’ve been dealt with by the Institute of Practitioners In Advertising's latest Bellwether report.…
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Keith Austin, CEO of Event Marketing Solutions looks at the latest thinking on sensory marketing and why experiential activity makes brand sense.…
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Keith Austin, CEO at Event Marketing Solutions looks at why taking products and services directly to customers makes good business sense.…
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