How to get ROI on event marketing
When it comes to shrewd investors, you needn’t look any further than America’s second richest man - Berkshire Hathaway’s Warren Buffett - who once said: “Price is what you pay, value is what you get”.…
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Defining success and ROI with live event marketing
Nothing shapes individual preferences and memories more than real-life experiences and that’s why live event marketing continues to be a primary tactic that brands all over the world invest in year-on-year.…
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Going Retro and Reaching Consumers Face to Face
In a digital age where technological advances have given us more convenient methods of communication, it’s tempting to rely too heavily on digital means for promotional or even social purposes. The evolution of technology has in many ways better connected us to our target audience and yet, the sheer volume of online activity can leave people feeling isolated and ultimately disconnected.…
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Roadshow trucks are a great deal of fun for sure, but measuring their impact is key to success
Account Director at Event Marketing Solutions, Gemma Edney considers the measurement techniques that help clients understand how successful their roadshow campaigns really are.…
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Power of the human touch
The benefits of marketing products and services face-to-face have been recognised for more than a hundred years, when merchants travelled far and wide on horse-drawn buggies to peddle their wares.…
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A mobile interactive solution for complex training
A couple of Japanese companies have been making headlines recently with the development of their new 360-degree broadcast video system that aims to replicate live concerts.…
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Exhibition stands that go the extra mile
Here at EMS we’re big advocates of meeting customers face to face at tradeshows, so I read with interest new research by FaceTime that looked at the profile of the average visitor to B2B exhibitions.…
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Using brand power for event marketing
Gemma Edney, Account Director at Event Marketing Solutions looks at the power of roadshow branding and how getting it right can drive unparalleled success.…
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