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An unusual and eccentric art exhibition arrived in London earlier this summer and its use of interactive experiences to send visitors into sensory-overload really grabbed my attention.…
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David Quainton at Event magazine recently described experiential as the ‘Holy Grail’ of marketing (Not just hot air: the rise of experiential, Nov/Dec 2010). He said: “Experiential offers … a measurable campaign that also creates key influencers and brand ambassadors, through those who have ‘experienced’ the event itself…influence is everything.”…
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