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While the uncertainty of Brexit has subdued some markets, we’ve actually seen a ‘get on with it’ approach by a large number of UK businesses, as many begin to look further afield than Europe for new opportunities. Of the regions sparking renewed interest from UK businesses, the US and Middle East are quite clearly leading the way.…
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Keith Austin looks at how B2B brands are reaching out and engaging audiences with some of the most dynamic and creative campaigns around. “First of all, let’s banish the myths about B2B being boring. It isn’t, it doesn’t need to be and it hasn’t been that way for some time. It caught up with the consumer world a long time ago and it’s now forging ahead with some of the most inspiring and captivating……
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Following on from a highly successful tour of the UK, RS Components (RS), the trading brand of Electrocomponents plc (LSE: ECM), a global multi-channel provider of industrial and electronic products and solutions is bringing together products from its world-leading technology partners, with the launch of an extensive roadshow across Germany.…
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Global experiential marketing agency IMG Live enlisted Event Marketing Solutions (EMS) to support the tour which launched in Valencia last weekend in the build-up to European basketball’s crowning event – the EuroLeague Final Four. Taking place in Vitoria Gasteiz, capital of Spain’s Basque region, the three-day long competition sees Europe’s top four basketball teams battle it out to determine who will be crowned continental champions.…
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It is a huge irony that in a world more connected than ever, we are all increasingly out of touch. Emails and WhatsApp have replaced the three-hour lunch, conference calls and FaceTime have removed the need for direct, personal, interaction and the internet has completely and utterly transformed how we interact, where we interact and with who we interact.…
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In celebration of an outstanding year, and the truck-loads of success that came with it, we’re proud to announce the winners of our inaugural EMS Golden Truck Awards! There have been some stellar performances, and competition has been fierce, but we’ve managed to whittle our shortlists down to six deserving winners.…
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While we have worked with creative agencies for well over a decade, recent years have seen a change in the nature and scope of these relationships. When EMS set up shop the market was missing a full service option for roadshows, and agencies were quick to approach us to deliver on this element of a client’s campaign.…
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When it comes to shrewd investors, you needn’t look any further than America’s second richest man - Berkshire Hathaway’s Warren Buffett - who once said: “Price is what you pay, value is what you get”.…
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Following the success of its Middle East roadshow, global roadshow expert, Event Marketing Solutions (EMS) is embarking on a tour of Europe with international manufacturer of medical and safety technology, Dräger. A new 55sqm mobile showroom will showcase Dräger’s leading protection, detection and safety solutions, visiting over 20 European locations, including the UK, Belgium, Italy, Spain, Portugal and the Netherlands.…
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Keith Austin talks about the power of consumer engagement that high street roadshows can deliver for brands when shelf space is competitive during the festive season.…
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