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As Exporting is GREAT Week (18-22 April) drew to a close, we revealed that close to 3,000 UK businesses have visited the Exporting is GREAT Export Hub, managed in partnership with UK Trade & Investment since November. This follows news earlier that week, that there have been 20,000 applications from UK businesses to export opportunities at www.exportingisgreat.gov.uk.…
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I came across a rather startling statistic recently that suggested one in three internal communications leaders believe ‘an unhealthy obsession with talking tactics instead of strategy will have the greatest impact on the future of the discipline’.…
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Beyond the work we do in EMEA we keep a keen eye on truck tours around the world. Two B2B tours in particular caught our attention in the US recently. Freescale and Atmel are using roadshow truck tours to increase face-to-face interactions with customers but in quite different ways. The approach focuses on education and valued add and the results are very impressive seeing major increasing in……
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Have you nailed down how you are going to get face to face with your customers in 2016? As one year comes to a close, securing new and innovative strategies for the year ahead is always high on the agenda. With this in mind, we’ve chosen to open our doors and showcase some great examples of ‘moving’ audience engagement techniques being adopted by leading businesses.…
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With Christmas on the horizon, I can’t help but be drawn to the iconic Coca-Cola truck tour which started just last week and will visit 46 locations across the UK. With its all-American look and famous ‘Holidays are Coming’ soundtrack, it’s without doubt one of the most successful and attention grabbing roadshows in the world.…
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The Department for Business, Innovation & Skills (BIS) Strategic Marketing and Partnership Team has won a prestigious award for the Student Finance Tour, which EMS has been collaborating on since 2011.…
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Event Marketing Solutions (EMS) has unveiled the Exporting is GREAT roadshow truck, the Export Hub, designed to help the government get UK SMEs face-to-face with live export opportunities.…
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We like to think of ourselves as ‘opportunity makers’, bringing people together where the opportunity matches interest. We know that people are busy, time is tight and getting the right people in the same place isn’t easy, and we take this all into consideration when planning to ‘make opportunities happen’.…
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The best way to create something spectacular, memorable and talked about is to go bigger, brighter, more creative, more adventurous, more innovative and be prepared to push the boundaries.…
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When it comes to shrewd investors, you needn’t look any further than America’s second richest man - Berkshire Hathaway’s Warren Buffett - who once said: “Price is what you pay, value is what you get”.…
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