Supplying the right brand ambassadors - every time
There is no ‘one size fits all’ when it comes to matching brand ambassadors to campaigns. EMS’ growing success is reflected in its careful choice of people.…
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Experiential – it’s the Holy Grail for EMS
David Quainton at Event magazine recently described experiential as the ‘Holy Grail’ of marketing (Not just hot air: the rise of experiential, Nov/Dec 2010). He said: “Experiential offers … a measurable campaign that also creates key influencers and brand ambassadors, through those who have ‘experienced’ the event itself…influence is everything.”…
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