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Following the success of its Middle East roadshow, global roadshow expert, Event Marketing Solutions (EMS) is embarking on a tour of Europe with international manufacturer of medical and safety technology, Dräger. A new 55sqm mobile showroom will showcase Dräger’s leading protection, detection and safety solutions, visiting over 20 European locations, including the UK, Belgium, Italy, Spain, Portugal and the Netherlands.…
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Keith Austin talks about the power of consumer engagement that high street roadshows can deliver for brands when shelf space is competitive during the festive season.…
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Recent research carried out by the Event Marketing Institute (EventTrack 2014) shows that three quarters of participants leave a live event with a more positive opinion of a brand. Tim Newton, Account Director at Event Marketing Solutions looks at why live events drive deeper engagement with employees.…
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When we set ourselves the mammoth task of designing and creating a new, state-of-the-art HQ in 2015, we knew that the resulting facility had to deliver for both our clients and our staff. The 2 year-long process saw The Refinery built from the ground up – an amazing watch for the entire team as we were able to see our new home come to life.…
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EMS has been enlisted by Adidas and its agency The Marketing Store to take the global sporting brand’s ‘Here to Create’ campaign direct to consumers with a roadshow tour across Europe. In a summer of football, the Football’s Creators tour will bring a mind-blowing sporting experience to fans, showcasing the speed and power that is possible with Adidas’ latest footwear offering.…
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From a fridge that orders milk when you’re running low, to a thermostat that can learn your schedule by detecting when your smartphone is in the house – the smart home revolution is well under way. Some of the world’s biggest brands are tapping in to this lucrative market and attempting to outdo each other with products that can lay claim to making a consumer’s life easier.…
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EMS has announced the appointment of Christophe Hesbert as operations director, bringing his expertise in customer experience and event operations across the globe. Christophe, who originates from France, has over 16 years’ experience in the international hospitality industry, counting senior roles at Andrew Brownsword Hotels and Abode Hotels Group in his career to date.…
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When you’re faced with the challenge of bringing something new to market in the fiercely competitive world of retail, failing to ensure your sales team is fully motivated and engaged with your brand’s latest products could be one of the biggest mistakes you make.…
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At EMS, we’re incredibly fortunate. We genuinely believe we’re doing the best job in the world, bringing big ideas to life for clients all over the globe. And for the team that’s out on the road, it’s not just about the final destination and roadshow event – sometimes the journey is just as exciting. That’s why we asked our roadshow managers for the most memorable drives from their time out on……
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With the right insight, design, service and technical expertise, roadshow trucks can have the longevity to deliver campaigns that provide a hands-on experience for huge numbers of people. While some campaigns may last a year, or even just a few months, some, like the MANufacturing TRAnsporter (MANTRA), have been bringing a unique experience to visitors for over a decade.…
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