How to get ROI on event marketing
When it comes to shrewd investors, you needn’t look any further than America’s second richest man - Berkshire Hathaway’s Warren Buffett - who once said: “Price is what you pay, value is what you get”.…
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EMS appointed to European Dräger roadshow
Following the success of its Middle East roadshow, global roadshow expert, Event Marketing Solutions (EMS) is embarking on a tour of Europe with international manufacturer of medical and safety technology, Dräger. A new 55sqm mobile showroom will showcase Dräger’s leading protection, detection and safety solutions, visiting over 20 European locations, including the UK, Belgium, Italy, Spain, Portugal and the Netherlands.…
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How To Improve High Street Sales This Christmas
Keith Austin talks about the power of consumer engagement that high street roadshows can deliver for brands when shelf space is competitive during the festive season.…
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5 Good Internal Communications Event Ideas
Recent research carried out by the Event Marketing Institute (EventTrack 2014) shows that three quarters of participants leave a live event with a more positive opinion of a brand. Tim Newton, Account Director at Event Marketing Solutions looks at why live events drive deeper engagement with employees.…
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One Year at The Refinery
When we set ourselves the mammoth task of designing and creating a new, state-of-the-art HQ in 2015, we knew that the resulting facility had to deliver for both our clients and our staff. The 2 year-long process saw The Refinery built from the ground up – an amazing watch for the entire team as we were able to see our new home come to life.…
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EMS hits the road with Adidas
EMS has been enlisted by Adidas and its agency The Marketing Store to take the global sporting brand’s ‘Here to Create’ campaign direct to consumers with a roadshow tour across Europe. In a summer of football, the Football’s Creators tour will bring a mind-blowing sporting experience to fans, showcasing the speed and power that is possible with Adidas’ latest footwear offering.…
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Hands-on experience key to smart home revolution
From a fridge that orders milk when you’re running low, to a thermostat that can learn your schedule by detecting when your smartphone is in the house – the smart home revolution is well under way. Some of the world’s biggest brands are tapping in to this lucrative market and attempting to outdo each other with products that can lay claim to making a consumer’s life easier.…
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Operations Director to Drive Growth at EMS
EMS has announced the appointment of Christophe Hesbert as operations director, bringing his expertise in customer experience and event operations across the globe. Christophe, who originates from France, has over 16 years’ experience in the international hospitality industry, counting senior roles at Andrew Brownsword Hotels and Abode Hotels Group in his career to date.…
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How To Make B2B Events Interesting
Keith Austin looks at how B2B brands are reaching out and engaging audiences with some of the most dynamic and creative campaigns around. “First of all, let’s banish the myths about B2B being boring. It isn’t, it doesn’t need to be and it hasn’t been that way for some time. It caught up with the consumer world a long time ago and it’s now forging ahead with some of the most inspiring and captivating……
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Improving Retail Staff Training
When you’re faced with the challenge of bringing something new to market in the fiercely competitive world of retail, failing to ensure your sales team is fully motivated and engaged with your brand’s latest products could be one of the biggest mistakes you make.…
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