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We live in a technologically driven world. There’s no doubt about it – it follows us everywhere (literally, if we’re talking about GPS, location services, remarketing…). Those companies that continue to use new tech solutions now will be the ones that survive the future, and we’ve seen what happens to those that deny it.…
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When it comes to annual events and conferences, tech giants Apple and Microsoft are famous for putting on impressive shows that capture worldwide attention – both at the exhibition and away from it. Perhaps less obvious is the way in which both brands complement their big shows with a series of strategic events at a local level.…
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Roadshow marketing is an effective way of engaging audiences with brands and their messages as well as products and services.…
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Industry 4.0 has swept across the manufacturing sector at some pace. According to a recent Deloitte report, 74 per cent of scaling manufacturing businesses are looking to invest in new physical equipment and machinery – demonstrating the desire to up their game.…
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Gaming is no longer the anti-social pastime it once was. Instead of playing or watching games at home – alone or in small groups – fans are coming together in their thousands for real-life celebrations of digital gaming experiences. Almost by the day, gaming-related conventions and competitive eSports tournaments are popping up in major cities all over the world.…
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A question clients often ask when considering a roadshow tour, is whether it makes more sense to hire or buy an exhibition trailer. Here we explore the benefits of both.…
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While the uncertainty of Brexit has subdued some markets, we’ve actually seen a ‘get on with it’ approach by a large number of UK businesses, as many begin to look further afield than Europe for new opportunities. Of the regions sparking renewed interest from UK businesses, the US and Middle East are quite clearly leading the way.…
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Keith Austin looks at how B2B brands are reaching out and engaging audiences with some of the most dynamic and creative campaigns around. “First of all, let’s banish the myths about B2B being boring. It isn’t, it doesn’t need to be and it hasn’t been that way for some time. It caught up with the consumer world a long time ago and it’s now forging ahead with some of the most inspiring and captivating……
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Following on from a highly successful tour of the UK, RS Components (RS), the trading brand of Electrocomponents plc (LSE: ECM), a global multi-channel provider of industrial and electronic products and solutions is bringing together products from its world-leading technology partners, with the launch of an extensive roadshow across Germany.…
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Global experiential marketing agency IMG Live enlisted Event Marketing Solutions (EMS) to support the tour which launched in Valencia last weekend in the build-up to European basketball’s crowning event – the EuroLeague Final Four. Taking place in Vitoria Gasteiz, capital of Spain’s Basque region, the three-day long competition sees Europe’s top four basketball teams battle it out to determine who will be crowned continental champions.…
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