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Anyone involved with Middle East event planning knows two things. First, nowhere does spectacular exhibition stands quite like this dynamic region. Second, face-to-face contact is the way business gets done across MENA. Read how a roadshow can safely and effectively help you reach your target audience across the Middle East.…
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Roadshow specialists EMS – The Roadshow Experts have experienced an increase in the major brands and global companies looking to pursue European tours, as a safe alternative to postponed events and exhibitions. The likes of medical and safety equipment manufacturer Dräger are resuming their long-running and successful roadshows to maintain their marketing strategies in the face of COVID-19.…
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If you’re considering a roadshow for 2021, there isn’t a day to waste. Now is the time to start your planning. And that starts by understanding the fundamentals then building your campaign with strategic insight. Right now, though, you might feel that any kind of event planning is unrealistic. We understand your anxiety, but roadshows are the most reliable, efficient and effective face-to-face options right now.…
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How long can you afford to wait before you launch or demo your next product? Summer 2021? Early 2022? For most businesses, a frightening prospect is emerging: face-to-face events might still be another 18 months from anything like a return to normality. If you’re one of the tens of thousands of brands caught in today’s perfect storm of cancelled exhibitions, virtual event fatigue and emptying sales funnels, the pressure is on.…
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Like almost everything else, the world of offline marketing has been hugely affected by coronavirus. Events have been cancelled. Traditional activations have been ruled out. Strategies have been hastily rewritten. As the world adapts to social distancing and staying at home, both marketing agencies and brands have had to do the same. But there is still a huge opportunity for those savvy enough to act now.…
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We’ve had many conversations with businesses looking for a COVID-secure alternative to exhibitions. All of our B2B clients are getting back on the road in the coming weeks and we’re working with a major FTSE 100 client that is looking to launch a new product in Europe via roadshow from September. With this in mind, we thought it would be useful to outline 3 ways a roadshow can help to launch a product during COVID-19 and beyond.…
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Lockdown measures have created a new way of life for many of us, transforming the ways in which we live, work and play. Practically overnight, people across the world found alternative ways of socialising remotely, from multi-chat video apps, to weekly virtual quizzes with friends and family. Despite this shift in the way we connect with each other, one thing that has not changed is our need for face-to-face interaction.…
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There is no escaping it, no avoiding it, no point in denying it. These are challenging times. Apart from the handful of the world's population that can remember the Spanish Flu over 100 years ago, it is fair to say that nobody across the world has ever experienced a time as disconcerting as this. We understand the impact this is having on your employees and customers.…
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We’re in the midst of an extraordinary period of change in the events sector, with multiple major events, exhibitions and fairs having been postponed or cancelled due to the spread of coronavirus (COVID-19). The 90th Geneva International Motor Show, Barcelona’s Mobile World Congress, Hanover Messe and E3 2020 are just a few of the big names affected.…
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How much do we truly know about 5G and the opportunities it presents? For those of us immersed in the technology sector or abreast with development, we may think it’s a fair bit, but for many businesses and consumers 5G is still just a buzzword.…
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