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There’s no doubt that roadshow marketing has proved itself as a way of effectively engaging audiences with brands and their messages as well as products and services. Gemma Edney, Head of Client Services at Event Marketing Solutions, provides five expert tips for measuring your roadshow tour ROI.…
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Industry 4.0 has swept across the manufacturing sector at some pace. According to a recent Deloitte report, 74 per cent of scaling manufacturing businesses are looking to invest in new physical equipment and machinery – demonstrating the desire to up their game.…
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Gaming is no longer the anti-social pastime it once was. Instead of playing or watching games at home – alone or in small groups – fans are coming together in their thousands for real-life celebrations of digital gaming experiences. Almost by the day, gaming-related conventions and competitive eSports tournaments are popping up in major cities all over the world.…
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The majority of our clients hire their roadshow truck because it is often more cost-effective to do so. Exhibition vehicles are specialist pieces of kit and there is significant cost with building a new one. Unless a tour is for more than two or three years the general rule is that hiring an exhibition trailer is more financially prudent than buying.…
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While the uncertainty of Brexit has subdued some markets, we’ve actually seen a ‘get on with it’ approach by a large number of UK businesses, as many begin to look further afield than Europe for new opportunities. Of the regions sparking renewed interest from UK businesses, the US and Middle East are quite clearly leading the way.…
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Following on from a highly successful tour of the UK, RS Components (RS), the trading brand of Electrocomponents plc (LSE: ECM), a global multi-channel provider of industrial and electronic products and solutions is bringing together products from its world-leading technology partners, with the launch of an extensive roadshow across Germany.…
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Global experiential marketing agency IMG Live enlisted Event Marketing Solutions (EMS) to support the tour which launched in Valencia last weekend in the build-up to European basketball’s crowning event – the EuroLeague Final Four. Taking place in Vitoria Gasteiz, capital of Spain’s Basque region, the three-day long competition sees Europe’s top four basketball teams battle it out to determine who will be crowned continental champions.…
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It is a huge irony that in a world more connected than ever, we are all increasingly out of touch. Emails and WhatsApp have replaced the three-hour lunch, conference calls and FaceTime have removed the need for direct, personal, interaction and the internet has completely and utterly transformed how we interact, where we interact and with who we interact.…
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In celebration of an outstanding year, and the truck-loads of success that came with it, we’re proud to announce the winners of our inaugural EMS Golden Truck Awards! There have been some stellar performances, and competition has been fierce, but we’ve managed to whittle our shortlists down to six deserving winners.…
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While we have worked with creative agencies for well over a decade, recent years have seen a change in the nature and scope of these relationships. When EMS set up shop the market was missing a full service option for roadshows, and agencies were quick to approach us to deliver on this element of a client’s campaign.…
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