Middle East Roadshow Event Planning

Truck roadshows give you the ability to plan with confidence. They can be re-routed at a moment’s notice, so whatever situation you’re facing you’re always able to get your brand in front of your target audience.

EMS continue to be the most experienced roadshow truck business in MENA, with our first event in the region taking place back in 2007. Since then, we have been helping brands achieve business objectives and reach their key audiences from the UAE, to Saudi Arabia and Kuwait, to name just a few.

See below for tips on planning a roadshow in the Middle East and how they could help your client or brand get back to business. If you have any questions, our team would be happy to chat!

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5 Steps to Kickstart your Roadshow Event Planning


Pin down the specific business challenge you aim to address and the aims of the roadshow to ensure everything is designed to achieve them.

Target Audience

From C-level executives, to young children or employees, you need to identify exactly who the primary audience of your roadshow is.


Map out where your event roadshow fits in your customer journey. EMS can help you create a space that engages and fulfills all their needs.

Event Locations

Event roadshows can go direct to your audience – wherever they are. Our experience globally enables us to travel with ease.


We’ll look for ways your roadshow truck could be used more frequently, through more event days or by equipping it with multi-use functionality.

85% Of Interbrand’s 20 Best Global Brands 2019 have invested in roadshow tours

How Can a Roadshow Help?

When planning a roadshow in the Middle East, a truck roadshow could be the perfect option. Truck roadshows solve a range of business challenges at both private events and high-profile exhibitions. By sharing ideas face-to-face and giving guests a memorable experience, they forge brand loyalty and help to develop ongoing relationships. Among others, they are perfect for:

Our Clients in the Middle East

Find Out More

If you want to know more about roadshow truck events, take a look at our blog for the latest tips and advice. Or, if you have an idea for your brand or client, get in touch with our team.

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