Getting Back to Business

Getting face to face with customers to launch or demonstrate products seems like an impossible task right now with the cancellation of most European exhibitions and trade shows in 2020, and many in 2021. With the COVID-19 pandemic likely to affect large events for a minimum of the next 6 months, it's the innovators and disruptors that will unlock the world of work again.

Truck Roadshows enable you to go directly to your customers with a consistently branded environment that you can be confident is safe, clean and which you are fully in control of, this is going to be incredibly important to both your staff and customers for the foreseeable future.

If you have a product or service that you need to demonstrate face to face with key clients across the MENA region, a truck roadshow could be the answer.

Below we have outlined when a roadshow is right and how we can help you ensure the safety of your employees and customers, whilst still achieving your business goals.

How can roadshows provide a solution?

Controlled Environment

The space can be consistently monitored and disinfected after each group

Smaller Groups

With PPE provided and social distancing planned within the customer journey, all safety can be ensured

Minimise travel

Take the truck to the location of your customers, eliminating their need to travel

Flexibility to re-route

The truck can be re-directed to a different location if a lockdown occurs, minimising the distruption to your marketing activity

When is a roadshow right for you?

Typically, if you have a product that is highly technical, expensive and difficult to move - a roadshow is the ideal solution. We have outlined the key areas which simply outline if this option is right for your business right now. If you fit in to one or all of these categories, we would love to hear from you.

Exhibition congress cancelled

If you usually plan your marketing strategy around a specific exhibition or trade show that has been cancelled, we can help replicate that experience on a smaller scale

Product launch

If you have a product that you need to launch or promote, a roadshow is the perfect option to showcase live demonstrations to your key clients

Multiple locations

If your key customers are situated in multiple different countries or cities, roadshows can take a consistent experience to each one

Want to know more?

Follow us on LinkedIn for the latest updates on how we're helping our clients launch products across EMEA during Covid-19. Or contact our team of experts to understand more about how we could help your business.

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