From launches to live demonstrations, a roadshow can be the ideal way to reach customers effectively.
Getting Back to Business
Getting face to face with customers to launch or demonstrate products seems like an impossible task right now with the cancellation of most European exhibitions in 2020. With the COVID-19 pandemic likely to affect large events for a minimum of the next 6 months, it's the innovators and disruptors that will unlock the world of work again.
Truck Roadshows enable you to go directly to your customers with a consistently branded environment that you can be confident is safe, clean and which you are fully in control of, this is going to be incredibly important to both your staff and customers for the foreseeable future.
If you have a product or service that you need to demonstrate face to face with key clients across the MENA region, a truck roadshow could be the answer.
Below we have outlined when a roadshow is right and how we can help you ensure the safety of your employees and customers, whilst still achieving your business goals.
When is a roadshow right for you?
Typically, if you have a product that is highly technical, expensive and difficult to move - a roadshow is the ideal solution. We have outlined the key areas which simply outline if this option is right for your business right now. If you fit in to one or all of these categories, we would love to hear from you.
Exhibition congress cancelled
If you usually plan your marketing strategy around a specific exhibition or trade show that has been cancelled, we can help replicate that experience on a smaller scale
If you have a product that you need to launch or promote, a roadshow is the perfect option to showcase live demonstrations to your key clients
If your key customers are situated in multiple different countries or cities, roadshows can take a consistent experience to each one
Coronavirus: 3 ways a roadshow can help to launch a product during COVID-19EMS Blog
Cassie Kendrew, Commercial Director at EMS, discusses the many conversations we've had with businesses looking for a COVID-secure alternative to exhibitions and the ways a roadshow could help you hold events safely.Read the Full Article