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An unforgettable event

As one of the most anticipated films of the year, Warner Bros were keen to keep excitement levels high in the run up to the Dunkirk launch, so they came to us. 

By creating a mobile cinema complete with a 192 inch screen and butt-kicker seats, the experience was designed to immerse you in the film. And, as an added bonus, the footage on-board the experiential marketing truck was an exclusive preview enabling lucky people across the UK and Europe the chance to have a sneak peek.

The Result

85% of visitors said they would go and see the full Dunkirk film after the experience
Over 90 people experienced the immersive preview per hour

Consumer Reactions

“When the airplanes flew by, you could feel the vibration of the engines and propellers. I’ve read a lot about Dunkirk, but what I saw makes me want to go see more...It was amazing. Actually being on there and sitting on those seats made it even better...You're not just watching a screen, you're feeling everything that is going on.”

Visitors of the Dunkirk Experience

Our Voyager Truck

Big, versatile and opened up in 2 hours. The Voyager’s fully enclosed double-pod design makes it perfect for creating immersive environments, free from outside interruptions. It has the space and facilities to build creative and complex shows and with no fewer than 6 in our fleet, the Voyager is our most popular exhibition trailer.

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