The Beauty of the Big Picture
TV is changing – ever better, ever brighter, with High Definition picture, cinema quality surround-sound and spectacular 3D. Sky wanted to get their sales team excited about the latest products and services, so they asked us to build them an unforgettable experience.
We took their people through a fully immersive and interactive entertainment experience. It showcased what the latest products and technology could do and shared with them a personal video message from the CEO.
The twin truck campaign reached over 10,000 staff in 32 days
93% of hearts and minds won – the employees said they would happily recommended Sky HD to their family and friends