Event Marketing Solutions


Run Simple demonstrations across the Middle East

Client: SAP
Agency: Spellbound Events

The SAP and Intel Run Simple Truck traveled through the Middle East featuring high-tech showcases and demos to show their customers, partners, prospects and the media how SAP is helping companies to run simply. SAP experts presented interactive demos to demonstrate innovation.

The key topics included Internet of Things, Cloud, Big Data, S4HANA and co-innovation with Intel, the partner sponsor of the truck.

The Result

The tour delivered events in Dubai, Abu Dhabi, Saudi Arabia and Qatar