Run Simple demonstrations across the Middle East

Client: Spellbound Events
Brand: SAP

German-based software corporation SAP helps organisations fight the damaging effects of complexity, generate new opportunities for innovation and growth, and stay ahead of the competition. 

With the IoT and smart technology market growing rapidly in the Middle East, SAP wanted to take their high-tech equipment on a roadshow truck tour to customers across MENA.

The Result

Designed in partnership with Dubai-based agency Spellbound, we created the 'Run Simple Tour' - an experience tailored to the Middle Eastern market. With zones for live product demonstrations, meeting areas and presentation spaces, the SAP experts were able to showcase their products to customers, partners, prospects and the media.

Key focuses on board the truck included Internet of Things, Cloud, Big Data, S4HANA and co-innovation with Intel, the partner sponsor of the truck.

72% of events were attended by C-level executives

Our Voyager Truck

Big, versatile and opened up in 2 hours. The Voyager’s fully enclosed double-pod design makes it perfect for creating immersive environments, free from outside interruptions. It has the space and facilities to build creative and complex shows and with no fewer than 6 in our fleet, the Voyager is our most popular exhibition trailer.

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