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A Roadshow with Vision and Style

Samsung are one of the biggest manufacturers of premium consumer technology in the world. When it comes to their Smart TV products they insist on the very latest technology and the very best in design, and their in-store brand experience is no different.

We were asked to create a first-class retail showroom that exceeded the client’s exacting standards and those of their sponsorship partners ‘The Porsche Carrera Cup’ and ‘The Gadget Show’. Stylish and cutting edge, the roadshow took the full Samsung experience direct to UK consumers and delivered exciting product demonstrations.

The Result

A 27 week tour over 35 UK sites

91,944 people took part in 263,083 product demonstrations – an average of 2,891 per day