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Samsung YWOG

Little Snowballs make a Big Impact

Samsung wanted to activate their sponsorship of the Youth Winter Olympics in Innsbruck, and what better way to do it than to have a snowball fight in the historic city square.

Using Samsung’s state of the art projection technology, we created a fully interactive roadshow with both indoor and outdoor games, product showcase and 55 square metres of hospitality space.

The Result

Over 14,000 one-to-one interactions recorded

The roadshow followed the torch journey, achieving 14 high profile event visits across Austria

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