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Little Snowballs make a Big Impact

Client: Samsung
Agency: Cheil Worldwide

Samsung wanted to activate their sponsorship of the Youth Winter Olympics in Innsbruck, and what better way to do it than to have a snowball fight in the historic city square.

Using Samsung’s state of the art projection technology, we created a fully interactive roadshow with both indoor and outdoor games, product showcase and 55 square metres of hospitality space.

The Result

Over 14,000 one-to-one interactions recorded
The roadshow followed the torch journey, achieving 14 high profile event visits across Austria

Our Voyager Truck

Big, versatile and opened up in 2 hours. The Voyager’s fully enclosed double-pod design makes it perfect for creating immersive environments, free from outside interruptions. It has the space and facilities to build creative and complex shows and with no fewer than 6 in our fleet, the Voyager is our most popular exhibition trailer.

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