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A Welcome Alternative to Meetings

Client: The Fresh Group
Brand: Radisson Blu

Business meetings aren’t really that effective. That was the research insight that led the Radisson hotel group to create their innovative ‘Sensory Business Services’, a multi-sensory approach to corporate hospitality and conference services. 

We knew that the only way to sell such a radical sensorial concept was to show it in action, to create a fully immersive environment and let people experience it for themselves. We implemented a 7 week VIP roadshow that had everything from innovative multi-media shows and presentations to live chef demonstrations. 

The Result

94% of the target audience said they were more likely to book a Radisson meeting room after the event
60,000 YouTube hits via the online ad campaign
Winner of a Marketing Innovation Award

Our Ventura Truck

Spacious and quick to set up, the Ventura exhibition trailer is perfect for demanding shows on tight schedules. It has a fantastic balance of usable space, ideal for product demonstrations, presentations or a fully immersive brand experiences.

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