A Welcome Alternative to Meetings
Business meetings aren’t really that effective. That was the research insight that led the Radisson hotel group to create their innovative ‘Sensory Business Services’, a multi-sensory approach to corporate hospitality and conference services.
We knew that the only way to sell such a radical sensorial concept was to show it in action, to create a fully immersive environment and let people experience it for themselves. We implemented a 7 week VIP roadshow that had everything from innovative multi-media shows and presentations to live chef demonstrations.
High impact and immersive demonstration of the Radisson experience
Winner of a Marketing Innovation Award
65% of the target audience said they were more likely to book a Radisson meeting room after the event