A Welcome Alternative to Meetings
Client: The Fresh Group
Brand: Radisson Blu
Business meetings aren’t really that effective. That was the research insight that led the Radisson hotel group to create their innovative ‘Sensory Business Services’, a multi-sensory approach to corporate hospitality and conference services.
We knew that the only way to sell such a radical sensorial concept was to show it in action, to create a fully immersive environment and let people experience it for themselves. We implemented a 7 week VIP corporate hospitality roadshow on board an expandable hospitality trailer. The vehicle had everything from innovative multi-media shows and presentations to live chef demonstrations.
The Result
Our Ventura Truck
Spacious and quick to set up, the Ventura exhibition trailer is perfect for demanding shows on tight schedules. It has a fantastic balance of usable space, ideal for product demonstrations, presentations or a fully immersive brand experiences.
