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Taking Automation from Strength to Strength

Building on the success of the Parker Instrumentation roadshow, we wanted to create the same stand-out for their automation business at public tradeshows and private events. We created an immersive and innovative mobile showroom that enabled Parker to give effective hands-on demonstrations of their specialised automation products, with the flexibility to choose which products were showcased at each event.

The Result

Flexible and targeted delivery
Multipurpose roadshow was effective in both public and private demonstrations

Client Feedback

“We’ve been taking our products on the road since 2007 - getting face-to-face with our target audience via a sophisticated exhibition vehicle. It’s been a huge success, EMS have created a truly ‘mobile’ engaging experience that has the real wow factor. They have helped us travel huge distances across Europe and the Middle East, there is no substitute - our customers love it!”

Parker Hannifin Marketing Team

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