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When launching large and complex med tech equipment, conducting demonstrations efficiently and effectively is key. So when in vitro diagnostics company Ortho Clinical Diagnostics were launching new equipment for blood testing – they knew they had to go directly to their target audiences on a global product launch event roadshow.

The Result

The multi-truck campaign consisted of a Transfusion Medicine suite and Clinical Laboratory. They reached thousands of key customers and were a vital tool for the business to provide live product demonstrations in new and hard to reach markets. The flexible multi-purpose exhibition space was effective in hospitals, trade shows and customer sites across EMEA.

The space we created on-board the trucks was so successful, EMS replicated it for permanent use in the form of a VIP Customer Experience room at their UK production facilities.

87% of visitors said Ortho products were superior or equal to their competitors

Our Voyager Truck

Big, versatile and opened up in 2 hours. The Voyager’s fully enclosed double-pod design makes it perfect for creating immersive environments, free from outside interruptions. It has the space and facilities to build creative and complex shows and with no fewer than 6 in our fleet, the Voyager is our most popular exhibition trailer.

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