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Ortho Clinical Diagnostics

The Power of Targeted Information

Ortho Clinical Diagnostics create highly specialised blood analysis equipment that can make a life saving difference when diagnosing disease. They needed a way to showcase these large and valuable machines directly to a very specific audience.

We created two interactive mobile environments for the campaign, with individual product showcases and demonstrations areas.

The Result

A 3 year multi-vehicle worldwide tour

Thousands of key customers reached

Flexible multi-purpose exhibition space that was effective in hospitals, trade shows and customer sites