LEGO

Making Everything Awesome in Europe

Everybody loves Lego – when we were asked to go to Europe to help Warner Bros promote a new movie based on their toys, we couldn’t wait to start playing.

We built a unique mobile broadcasting space for local market media that really captured the colour and character of the famous brand. VIP visitors were invited to build a Lego car and film their own movie trailer and the film’s animated stars were there to greet the guests.