Making Everything Awesome in Europe
Everybody loves Lego – when we were asked to go to Europe to help Warner Bros promote a new movie based on their toys, we couldn’t wait to start playing.
We built a unique mobile broadcasting space for local market media that really captured the colour and character of the famous brand. VIP visitors were invited to build a Lego car and film their own movie trailer and the film’s animated stars were there to greet the guests.
The Result
Our Challenger Truck
Modern and spacious, the Challenger exhibition trailers make a real impact. The gullwing and pod design provides plenty of space to create complex and immersive built-in exhibitions, while the open-style glass entrance allows you to extend your branded experience to the outside audience. Perfect for hospitality and product showcases.
