Making Everything Awesome in Europe
Everybody loves Lego – when we were asked to go to Europe to help Warner Bros promote a new movie based on their toys, we couldn’t wait to start playing.
We built a unique mobile broadcasting space for local market media that really captured the colour and character of the famous brand. VIP visitors were invited to build a Lego car and film their own movie trailer and the film’s animated stars were there to greet the guests.
11 events in 5 countries over 5 weeks
4,227 visitors came on board
1,691 personalised movie trailers were made