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Driving Excitement, Changing Perceptions

Client: Land Rover
Agency: Imagination

The launch of a new Land Rover is always a big occasion - with over sixty years of building iconic utility and sports vehicles, expectations are always high. So when the market greeted the new Evoque with apprehension, Land Rover asked us to take to the road.

The Result

We created a spectacular multi-truck campaign, with free-running acrobatics and an outdoor 4x4 test track that could stage thrilling live demonstrations. The centerpiece was the car itself, carefully housed in a display vehicle, inviting the public to see for themselves that the Evoque was a true Land-Rover: a world class example of British engineering.

45 show-stopping live events
A 10 week multi-truck tour that included a visit to the Frankfurt Motor Show

Our Voyager Truck

Big, versatile and opened up in 2 hours. The Voyager’s fully enclosed double-pod design makes it perfect for creating immersive environments, free from outside interruptions. It has the space and facilities to build creative and complex shows and with no fewer than 6 in our fleet, the Voyager is our most popular exhibition trailer.

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