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Land Rover

Driving Excitement, Changing Perceptions

Client: Land Rover
Agency: Imagination

The launch of a new Land Rover is always a big occasion - with over sixty years of building iconic utility and sports vehicles, expectations are always high. So when the market greeted the new Evoque with apprehension, Land Rover asked us to take to the road.

We created a spectacular multi-truck campaign, with free-running acrobatics and an outdoor 4x4 test track that could stage thrilling live demonstrations. The centerpiece was the car itself, carefully housed in a display vehicle, inviting the public to see for themselves that the Evoque was a true Land-Rover: a world class example of British engineering.

The Result

45 show-stopping live events

A 10 week multi-truck tour that included a visit to the Frankfurt Motor Show